Email Trends: The Latest and Greatest

The digital world has changed drastically over the years and email marketing is no exception. But despite this change, 83% of global consumers still prefer to receive their business-related messages through emails rather than other channels such as social media or phone calls! Why does it work so well?

Because with an efficient email campaign you can reach consumers on a much broader scale, while also building trust by providing them with reliable information about your products or services. eMarketer reports that 88 percent of consumers still check their emails daily, which means that email marketing should be an important part of your marketing strategy. 

The best way to ensure your email marketing is successful this year and beyond? Make sure it’s current.  In this blog post, we will discuss the top email marketing trends. These trends are based on current industry trends and consumer behavior. We’ve compiled a list of the latest and greatest current email marketing trends! Let’s dive in.

This Year's Email Trends

Animation

Complex animations will become more common, as they add an extra layer of engagement that static emails can’t achieve. Animation is both eye-catching and a good way to showcase your brand personality. Animation can be achieved by using GIFs, videos, or even interactive elements.

Personalization

Including personalized content in your emails is a great way to show that you care about your subscribers and their individual needs. Personalized content can be as simple as addressing someone by name or using their location data to send them local deals. The reason this works so well is that it puts the subscriber first and makes them feel like they’re not just another number.

Illustrations & Hand-Drawn Elements

Authenticity is something that people value now more than ever before when it comes to brands they choose to interact with online. One way to inject some authenticity into your email design is by using illustrations and hand-drawn elements. This gives your emails a personal touch and makes them stand out from the competition.

Hand-drawn art is very personalized and each illustration is unique, so it’s sure to capture your subscriber’s attention.

Minimalism

Less is more when it comes to email design trends for 2022. Minimalist designs are clean, modern, and easy on the eyes. This trend has been popular for a few years now and doesn’t seem to be going away any time soon. So if you want an email design that will stand the test of time, go with a minimalist approach. Some examples of minimalistic design might include black and white color schemes, sans serif fonts, lots of whitespace, and using as few images as possible.

Bold Typography

Big, bold type is making a comeback in a major way! Using large fonts can help grab your subscribers’ attention and make your message stand out. It also helps to create a modern look and feel for your emails. Just be sure not to go overboard with the font size or it will start to look cluttered and overwhelming.

Integrated Graphics

Graphics are a great way to add visual interest to your email design and help explain your message. In 2022, we see integrated graphics becoming more popular. This means that graphics will be used more sparingly and only when they really add value to the email. Too many graphics can be overwhelming and distract from your message, so using them sparingly is the key to success.

Social Proof - Feedback & Reviews

Social proof is becoming an increasingly important factor when it comes to making purchase decisions. In 2022, we see this trend having a major impact on email marketing. Gone are the days when consumers purchased something without researching the product first. Social proof in the form of testimonials, reviews, and feedback from other customers can be a great way to build trust with your target audience. This leads us to our next trend!

Interactive Experiences

Interactive email experiences are becoming more and more common. They’re a great way to engage your subscribers and keep them coming back for more because they offer an element of fun and excitement. Some examples of interactive email experiences include quizzes, contests, games, and even polls. This creates a sense of community and allows your consumers to feel like their voice is trusted.

Coupons & Deals

This trend isn’t so much a trend as a tried and true marketing strategy that will always be popular. In 2022, we see coupons and deals continuing to be a major factor in email marketing success. This is because they offer great value to the subscriber and help to build loyalty over time. Some fun ways to include coupons and deals in your emails could look like sending out weekly discounts for subscribers or having a contest where the winner gets free shipping on their next order!

Vintage Inspired Design

In 2022, we see vintage-inspired design making a comeback. This refers to using vintage fonts, colors, and graphics in your email designs. This can be a great way to add personality and authenticity to your brand. This trend will work especially well in the eCommerce space for showcasing products.

Transparency & Authenticity

In 2022, we see transparency and authenticity making a statement in email marketing because, well, consumers are demanding it. As customers, we want brands to be honest and upfront with us about the products they’re offering so that we can make an informed decision. A great way to achieve this through email is by using real people, authentic images, and honest content in the form of testimonials and reviews. This could be written or in video form.

Mobile-First Design

We all know that mobile is where it’s at when it comes to email marketing. In 2022, we see this trend continuing as the majority of consumers are opening emails on their mobile devices. This means that your email design should be optimized for both desktop and mobile users so that it’s easy to read and navigate on any device.

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Emojis 🤩

Love them or hate them, emojis are another trend that’s here to stay in 2022. They’re a great way to add some personality and humanize your brand. Utilize emoji’s but try to use them sparingly in your email designs to avoid looking too juvenile. Think about using them like you would use colors in an email design. Too many colors can be overwhelming so keep it to a minimum of two or three.

What Trends are You Loving?

So it’s clear that email marketing is still a powerful tool when it comes to reaching consumers. But what are the best ways to make sure your email campaigns are successful? We’ve put together some tips to help you get started. Keep in mind that there is no one-size-fits-all solution, so be sure to test and tweak as necessary until you find what works for your business.

Would you like to learn about how we can help create content that converts to more sales for your business? Click here to schedule a free consultation with NLC today!