Conversion Copywriting Techniques
Are you looking to increase your conversion rate? If so, you need to start by focusing on your copywriting. Many business owners make the mistake of thinking that good design or a high-traffic website is all they need to convert more customers. Unfortunately, this isn’t the case. In order to convert more customers, you need compelling copy that encourages them to take action.
In this blog post, we will discuss 10 conversion copywriting tips that will help you turn browsers into buyers!
What is "Copy" Anyway?
Copy is the text on your website that is designed to sell your product or service. This includes everything from your headline and taglines, to your product descriptions and call-to-actions. Copy is everywhere and dates back to the early days of print advertising. In fact, some of the most successful companies have used copywriting to increase their conversion rates and grow their businesses.
Why is Copy so Important?
Copy is important because it’s what sells your product or service. It’s the difference between a website visitor taking action and bouncing from your site. Good copy can be the difference between a successful business and one that struggles to survive.
Think of it this way – if your website is a store, then your copy is the salesperson. Would you rather have a loud, pushy salesperson who is constantly trying to sell you something, or a friendly salesperson who takes the time to understand your needs, educates and helps you? Studies have shown that even a small change in your copy can have a big impact on your conversion rate. For example, one study found that simply changing the word “Buy” to “Add to Cart” increased conversions by 26%.
Copywriting Conversion Techniques
So, what are some effective copywriting techniques that you can use to improve your conversion rate? We’ve compiled a list of the top ten conversion copywriting techniques that you can start using today!
Conversion Copywriting Technique #1: Use Power Words And Phrases
One of the best ways to improve your copywriting is to use what are called “power words”. Power words are words that evoke an emotional response from your reader. They are designed to make your copy more persuasive and compelling and have been proven to be effective. Some examples of power words include:
- Now
- Free
- You
- Instantly
- New
- Discover
- Proven
- Guaranteed
Conversion Copywriting Technique #2: Use Short Sentences And Paragraphs
Another effective technique is to keep your sentences and paragraphs short. People have short attention spans these days and your copy needs to be easy to read and digest. Long, drawn-out sentences will only serve to bore your reader and turn them off.
Stick to short, punchy sentences that get your point across quickly. Instead of writing “We offer a wide variety of services that are designed to meet your needs”, try something like “We have what you need”.
Keep it short and let your graphics do the talking! Click here to get started with NLC today.
Conversion Copywriting Technique #3: Use Active Voice
When writing copy, it’s important to use active voice. Active voice is when the subject of the sentence is doing the verb. An example of active voice for your website copy would be “Buy Now” as opposed to “Now Available for Purchase”.
Using active voice makes your copy more compelling and easier to read. Another example of active voice would be “Download our free eBook” as opposed to “Our free eBook can be downloaded”.
Conversion Copywriting Technique #4: Write For Your Target Audience
One of the most important things you can do when writing copy is to write for your target audience. This is just another reason why understanding who your target audience is and what their needs are is crucial when you’re running a business.
You wouldn’t speak to a 50-year-old the same way you would speak to a teenager. The same is true for your website copy. Write in a style and tone that appeals to your target audience and you’ll be more likely to convert them into customers. Using slang in your copy may work well if your target audience is younger, but it would turn off an older audience.
Conversion Copywriting Technique #5: Use Numbers And Statistics
Using numbers and statistics in your copy is so effective because it helps to back up your claims. Nobody wants to take your word for it that your product is the best on the market. But if you can provide numbers and statistics that show why your product is superior, then you’ll be much more likely to convince people to buy from you.
For example, instead of saying “Our software is the best”, try something like “99% of users say our software is the best they’ve ever used”.
Conversion Copywriting Technique #6: Use Testimonials And Customer Reviews
When you want to make a good impression on your potential customers, use testimonials and customer reviews in the copy. If other people are raving about how great of an offer it is for this product or service, that will go a long way when convincing someone to buy from you!
Have testimonials displayed proudly online so every visitor can see what they’re getting themselves into before making up their mind; stay professional at all times (remember: credibility counts).
Conversion Copywriting Technique #7: Use Urgency And Scarcity
One of the most common ways to increase conversions is by creating a sense of urgency and scarcity. When people feel like they need to act fast or will miss out, then there’s more likely to be an immediate reaction from them as well- especially if you add deadlines such as “Only 50 left in stock”.
This also works by limiting how many products available on your site so that only one item can per customer at any given time which creates an even greater incentive not just because these items might sell quickly but additionally invest in what matters most: customers!
Conversion Copywriting Technique #8: Use Strong Call-To-Actions
In order to get people’s attention and make them take action, you need a strong call-to-action (CTA). Your CTA could be anything from “Buy Now” or even something as simple but compelling like “Sign Up For Free Trial”.
Make sure your CTAs are clear concise text with an understandable request at its core–and most importantly compels users into taking immediate constructive responses! Other examples of good CTAs include ones such has “Get Instant Access” or “Save Today!”
Conversion Copywriting Technique #9: Use Emotional Language
Another effective way to convert more customers is to use emotional language in your copy. We all make decisions based on our emotions, so it makes sense to appeal to them when you’re trying to sell something. For example, instead of saying “Our software is the best”, try something like “Our software will make your life easier”.
When you can tap into your reader’s emotions, you’ll be more successful in converting them because they feel understood and connected to you.
Conversion Copywriting Technique #10: Write Benefits-Focused Copy
Last but not least, always write benefits-focused copy. This means that instead of talking about features, you want to focus on the benefits that your product or service provides. For example, if you’re selling a piece of software, don’t just list the features.
Instead, talk about how that software can help to solve your customer’s problems. When you focus on the benefits, you’ll be able to connect with your readers on a deeper level and show them why they need your product.
Convert More Customers!
So, what are you waiting for? Start using these tips to improve your conversion rate today! And if you need help getting started, don’t hesitate to reach out to our team of experts. We would be happy to assist you in creating powerful and compelling copy that will encourage more buyers to convert with NLC+.
Would you like to learn about how we can help create content that converts to more sales for your business? Click here to schedule a free consultation with NLC today!