How to Create a Memorable Brand Experience
When you think about your favorite brands, what comes to mind? The experience that you have with those brands probably plays a role in your opinion of them.
A great brand experience can make customers feel excited and happy, while a bad one can leave them feeling frustrated and disappointed. So, what is a brand experience? And how can you create one that rocks?
What is a Brand Experience?
A brand experience is the sum of all the interactions that a customer has with a brand. This includes everything from the way they interact with your website to the way they feel when they use your product or service.
Creating a great brand experience means paying attention to all of these details and making sure that each one is working together to create a positive experience. If your product is great but the shipping takes forever, your customers are going to be frustrated. Or if your website is easy to use but the checkout process is confusing, you’ll lose sales.
Examples of Memorable Brand Experience
Think about brands such as Apple or Starbucks. These companies have created an experience that customers love and keep coming back for. They pay attention to every detail, from the way their products are designed to the way their stores are laid out. Everything works together to create a seamless experience that makes customers happy.
Take Disney for example, they are the masters of creating a great brand experience. A big part of their success comes from the fact that they focus on the customer experience at every touchpoint.
Lululemon is also a great example of a brand that has nailed the entire brand experience. From their products to their in-store experience, everything is designed to make customers feel good.
How to Turn Your Brand Experience into one Customers Won't Forget
Creating a great brand experience takes time and effort, but it’s worth it. Happy customers are more likely to buy from you again and recommend your products to their friends. So how do you create a brand experience that rocks? Here are a few tips:
Start with your website.
Make sure your website is easy to use and navigate, and that the information is clear and concise. Products and information must be easy to find, check out should be simple and quick, and customer service should be readily available if there are any problems.
Think about the entire customer journey.
Every touchpoint that a customer has with your brand should be considered. This includes everything from the first time they see your ad to when they receive their product or service. Each interaction should be positive and leave them wanting more.
Want to know more about the customer journey? Click here for the full article.
Make sure your product or service is top notch.
This one may seem pretty obvious, but it’s worth mentioning. You could have the most beautiful website, and your Instagram account is on point, but if your product isn’t great, no amount of marketing or customer service can save you.
Be clear and consistent.
Customers should never have to guess what you’re trying to say. From your website copy to the packaging of your product, everything should be clear and easy to understand.
Your brand experience should be the same no matter where or how a customer interacts with you. This means everything from using the same colors, fonts, and overall design to interactions with customer service. Your customers should know exactly what they can expect with each interaction.
Ask yourself: How do you want your brand to be remembered?
This is an important question to answer when thinking about your brand experience. You want customers to have a positive experience, of course, but you also want them to remember your brand in a certain way. Think about the legacy you want your brand to leave and make sure your experience reflects that.
Hire the right people.
Let’s face it, one interaction with a grumpy customer service rep can do a lot of damage. Creating a great brand experience starts with hiring the right people. Employees should be passionate about your brand and provide an excellent experience to customers. They should also be properly trained so that they can handle any situation that comes up.
Get feedback and troubleshoot problems.
Ask your customers what they think of your brand experience. Listen to their suggestions and take them to heart. Use this feedback to improve the experience for everyone.
Remember, no matter how great your brand experience is, there will always be times when things go wrong. Be prepared for these situations and have a plan in place to quickly fix any problems. How you fix problems that arise will say a lot about your brand.
Avoid these Brand Experience Mistakes!
Now that you know what it takes to create a positive brand experience, let’s dive into the things that can make a great experience take a turn for the worse.
Poor customer service.
Customer service is the number one thing that can tank your brand experience. If customers are not happy with how they’re being treated, they will not hesitate to take their business elsewhere.
The best way to avoid poor customer service is to make sure you hire and train your employees properly. Set high standards for customer service, and make sure your employees are aware of what is expected of them.
Furthermore, make sure you have a system in place for handling customer complaints. By taking these steps, you can ensure that your customers will always have a positive experience with your brand.
Long wait times.
Anyone who has ever waited in line at the DMV or sat on hold for customer service knows that waiting can be frustrating. And yet, we often expect our customers to do just that: wait.
Whether it’s for a product to ship or a website to load, we often take a “slow and steady wins the race” approach, thinking that eventually, our customers will come around. But the reality is that customers today expect things to happen quickly.
If they have to wait too long to receive a product or service or even for your website to load, their first experience with your brand will likely be their last.
In a world where Amazon can deliver items within 24 hours and Google can provide search results in less than a second, there’s no excuse for not meeting customer expectations for speed and efficiency. By working to streamline your processes and reduce wait times, you’ll not only improve the customer experience, but you’ll also set your brand up for success in the future.
Poor communication or lack-thereof.
We’ve all been there before- dealing with a company that doesn’t seem to be listening to us. It’s frustrating, and it can make us feel like we’re not valued as customers. That’s why communication is so important, especially when problems arise.
If customers feel like they can’t reach you or that you’re not interested in hearing from them, they’ll quickly lose faith in your brand. On the other hand, if you make an effort to communicate effectively, people will be more understanding and forgiving if something goes wrong.
So next time there’s a problem, take a deep breath and remember that communication is key. Your customers will appreciate it.
Inconsistency.
As a business owner, you want your customers to have a positive experience with your brand no matter how or where they interact with it. That’s why it’s important to make sure that there is consistency across all touchpoints.
If customers see one thing on your website and another on your social media channels, they’re going to get confused and may even start to doubt your credibility. Even small inconsistencies can create a sense of unease, so it’s important to take a close look at all of your communications and make sure that they’re aligned.
If you can provide a seamless experience for your customers, you’ll build trust and loyalty that will keep them coming back for more.
It's Time to Provide the Best Brand Experience Ever
Creating a great brand experience is something that will build loyal, lifelong customers! It’s important to take the time to really think about what you want your brand experience to be and how you can make it the best it can be. With a little planning and effort, you can create an experience that rocks!
Figure out what makes your brand unique and special, and then find ways to incorporate that into every interaction customers have with your brand. Whether it’s friendly and helpful customer service, creative and fun packaging, or a personalized thank-you note with each purchase, little details make a big difference in creating a great brand experience.
Paying attention to the overall experience customers have with your brand will help you create loyal, lifelong fans! Would you like to learn about how we can help create graphics that convert to more sales for your business? Click here to schedule a free consultation with NLC today!
