Design Tips and Best Practices
High-Converting Landing Page
Get a clear, step-by-step roadmap to building a high-converting landing page. Whether you’re a designer crafting the visuals, a marketer optimizing for results, or handling everything on your own, this guide breaks down the entire process—from defining your goals to structuring your content, placing CTAs, and pulling it all together with the right assets. No guesswork, just a proven framework for success.
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Road Map for a High-Converting Landing Page
What You’ll Find Inside:
- Landing Page Essentials: What to Set Up First (Defining Goals & Key Decisions Before You Build)
- Structuring for Impact: Essential Page Sections (Content & Design Strategies)
- Bringing It Together: Wireframing & Asset Management
- Launch Checklist
Step 1: Start with the Basics (Checklist Before You Begin)
🎯 Define Your Goal
What’s the ONE thing your landing page should achieve?
- Get sign-ups
- Sell a product
- Capture leads
- Book a call
If you’re working with a team, clarify roles:
- UI Designer – Handling layout, graphics, and videos?
- Graphic Designer – Creating custom visuals?
- Video Designer – Editing/producing video content?
- Content Writer – Crafting the copy?
If you’re doing everything yourself—no worries! This guide will walk you through it step by step, so you can design an effective landing page on your own.
🛠Key Decisions
- Who is designing the page? (You, a designer, or a builder?)
- Who is creating the content? (You, AI, or a writer?)
- What happens after someone clicks? (Form, checkout, thank-you page?)
💡 Why This Matters:
Figuring this out early prevents unnecessary back-and-forth and keeps things smooth.
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