How Valuable is a Good Design Brief?
A design brief that is clearly written with the most important and relevant information will be the document that lays a solid foundation for the success of any design project. Whether the goal is to create a brand identity, develop a website, or design a product, a clear and comprehensive design brief sets the stage for effective communication, great collaboration and a final product that meets or exceeds expectations. In this article, we will explore the value of a good design brief as well as the components that make up a good design brief, its benefits, and the impact it can have on the design process, final outcomes and whether or not the value of a good ensign brief can be quantified in dollar value.
But first, let’s find out about the elements that make up a good design brief.
A good design brief is not just a document; it is a tool that provides direction and clarity. Here are the essential components that a comprehensive design brief should include:
4. Timeline
5. Budget
6. Brand Guidelines
7. Competitive Analysis
8. Key Stakeholders
The value of a good ensign brief is quite substantial, there’s no doubt about that. However, it would be difficult to precisely quantify the value of a good design brief in dollar terms as there are so many factors that would make its value differ from one business to another. For example: What was the brand’s initial budget? Did they defer from this budget? Were the briefs successful? Did the designers meet expectations? Or, were there many revisions done? And so much more!
But, although there isn’t a way to precisely quantify the value of a design brief in dollar terms, there is a way where businesses can analyze its value through different aspects.
Some of which are:
If a brief is designed well enough, it can save a significant amount of time and ultimately save a significant amount of money! For example: If Business T had a budget of $80 per hour, per designer, saving 30 hours due to a clear brief would translate to them saving $2400. On the other hand, if that same business has to pay designers an extra $2400 due to constant revisions being made, then their loss would be equivalent to $2400.
A well-crafted design brief can help designers to meet or exceed expectations causing the business to increase their conversion rates or even their sales.
If clients are satisfied with design results, then it would likely result in them being repeat customers and even offering referrals to the business. This can be valued based on cost per project.
A good design brief helps to manage scope and prevent cost overruns. In other words, preventing a project from going over its budget can save a business tons of dollars. For example: If a project typically goes 15% over budget and the budget is $50,000, preventing budget overruns can save $7,500.
Clear communication can reduce the risk of project failure. For instance, if the risk of a $100,000 project failing is reduced from 10% to 2%, the potential savings from avoiding failure would be $8,000.
The dollar value of a good design brief is dependent on the business itself and the way in which the design brief was crafted and even implemented. Therefore, if you add the above mentioned aspects together you’ll be better able to determine the dollar value of a design brief.
To illustrate the value of a good design brief, let’s consider a case study involving a rebranding project for a mid-sized technology company.
Background
Design Brief
Outcome
The value of a good design brief cannot be overstated. It is an essential tool that provides clarity, direction, and a foundation for successful design projects. By outlining clear objectives, understanding the target audience, and establishing a detailed plan for scope, timeline, and budget, a design brief sets the stage for effective collaboration and high-quality outcomes. Whether you are a client, designer, or stakeholder, investing time and effort into creating a comprehensive design brief is a crucial step toward achieving project success.
If you never had to worry about creating the perfect design brief again, wouldn’t that be one less thing to worry about?
We created a comprehensive guide that can help anyone learn how to master the art of creating the perfect design brief.
In it you’ll find;
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