The Rapid Rise of TikTok
In recent years, TikTok has skyrocketed in popularity. The app now has more than 1 billion active users. That’s more than twice the number of active users on Instagram! So what makes TikTok so popular? And why should you be using it for your marketing?
In this blog post, we’ll explore those questions and show you how professional videos and graphics can help you stand out on this new platform. We’ll also outline some of the basics of TikTok marketing and show you how it compares to Facebook marketing.
The Hard Facts About TikTok
To get started, here are some facts about TikTok’s use. TikTok has more female users than males and the app is most popular with users aged 16-24 followed by users aged 25-34. It is most popular in the United States, India, and Indonesia. Most demographics do have a favorable opinion of the app as well. Why is this?
Growing Popularity
One of the reasons it is so popular is that it’s a great way to connect with friends and share content. Users can easily create and share short videos with friends, which makes for an enjoyable user experience. TikTok is also great for marketing because it’s a visual platform. Users are more likely to watch and share videos than they are to read text-based content. That’s why it’s important to create engaging and visually appealing videos created.
Another reason this social media platform is growing in popularity is that it’s a great way to reach new audiences. It is extremely popular in countries where Facebook isn’t as prevalent, so using TikTok can help you reach new markets. It also has a younger demographic than other social media platforms, so it’s a great way to reach a new generation of consumers.
A New Type of Content
This video-based platform is changing the way we create and consume content. Short-form, targeted videos are placed in front of the users who are most likely to enjoy them.
What kind of content works well on TikTok? With TikTok’s short-form platform, it’s important to keep your videos short and sweet. Videos should be around 15 seconds long, and you should aim to engage the viewer within the first few seconds. You can use humor, personality, and creativity to hook viewers and get them interested in your content.
In terms of style, keep your videos casual and fun. Try to be authentic and show off your personality. Use creative effects and filters to make your videos stand out. Most importantly, make sure your content is relevant to your target audience and that you’re providing value. You can provide value by sharing useful tips, behind-the-scenes footage, exclusive content, or even coupons and promotions.
Don’t Sleep on Your Content!
With this content being so visual, it is important to really nail your graphics and videos. This means having high-quality video and graphics that have branding consistent with your other social media platforms.
When we say that you need high-quality graphics and videos, we don’t necessarily mean they need to be shot with a professional video camera. Yes, you can film with an expensive camera, but most of TikTok is done on a phone. With the help of quick and professional edits, your selfie-style video can get a lot of engagement.
Facebook vs. TikTok
There are a lot of similarities between marketing on Facebook and TikTok, but there is also a fair share of things that they don’t have in common. TikTok graphic and video sizing are different from Facebook. TikTok doesn’t have an algorithm that favors posts from friends and family, so you don’t need to worry about creating content that will get seen by your followers. TikTok also has a very different user interface than Facebook, so it’s important to keep that in mind when designing your ads.
When creating ads in the TikTok ad platform, you’ll notice more of these similarities with Facebook. One of the first you’ll notice is that TikTok shares some of the same advertising objectives as Facebook. TikTok has the ability to target people by age, location, and interests. You can create video ads or photo ads. TikTok also offers a way for users to swipe up on your ad to visit your website or learn more about your product.
TikTok offers a variety of different types of ads that you can use to reach your target audience. You can create video ads, sponsored posts, or even promote your account with influencers. From Top View Ads to In-Feed ads, or even Branded Effect ads, TikTok has a variety of different ad types to fit your needs. TikTok also offers a way to increase brand awareness and reach new customers.
Keep This in Mind
When creating TikTok ads, there are a few things you should keep in mind. First, make sure your video is engaging and visually appealing. You only have 15 seconds to capture the viewer’s attention, so make sure your video is interesting from beginning to end.
You should also keep your branding consistent with your other social media platforms. Use the same fonts, colors, and logo treatments so that your audience recognizes you across all of your channels. Finally, this might be a no-brainer, but make sure to track the performance of your TikTok ads. Just like any other advertising campaign, it’s important to measure how well your ads are performing.
Now is the Time to Get Started on TikTok!
With how new TikTok is in comparison to other advertising platforms, there are definitely changes being made fairly often to keep up with. Keep in mind that what we’ve outlined is general best practices, and things might be different six months from now. As is important in all advertising endeavors, you have to be adaptable.
TikTok is a great platform to reach new audiences, and with the right content and graphics, you can see great success. Keep these things in mind when creating your next TikTok ad campaign!
You don’t need to learn trendy dances in order to have advertising and engagement success on TikTok. Click here to discuss how we can help you with your TikTok content today!
