Choosing the Right Font for Your Brand
Fonts have a great impact on the overall look and feel of your company. Fonts can be used to set a mood, create an atmosphere, or even convey a message. We know you’ve seen a font used inappropriately in an advertisement or product before. Fonts are also one of the most important elements in Graphic Design. They can be used to create a unique and cohesive look for your brand.
In this blog post, we will discuss why it’s so important to have a unique font for your brand and how you should go about creating your own. We’ll go through some pointers on font design, including what to keep in mind while designing your new typeface!
When choosing a font, you don’t have to go custom to be unique. You can also look at plenty of already made fonts. Fonts are available to download for free through many websites. Not only are there great options online but many of the fonts built into the software you use can be great options.
Font Alphabet
Choosing the alphabet that makes up your typeface is a very important step. Font Design is all about personalization, so make sure to choose an alphabet that represents you and your company! To choose the Font itself you want to look at the message you want to send. Fonts come in all shapes and sizes, so you must find the right one for your brand!
If you’re wanting something more classic and elegant, look into serif fonts such as Times New Roman and Garamond. A serif is a small line at the end of a stroke in Lettering or Typography. Fonts like this are easy to read, making them great options for print and online advertisements. Fonts like this can be used to create a professional feel for your brand!
On the other hand, if you’re looking for a modern and sleek font try using something like Arial or Helvetica. Arial and Helvetica are both sans-serif fonts, meaning they don’t have serifs at the end of the stroke.
If you’re wanting to create a unique and playful brand, sans serif fonts such as Verdana might be the way to go. Verdana was created specifically for on-screen legibility and is one of the most popular web fonts. With so many options out there, it’s easy to find a Font Style that represents you and your brand!
Two Elements of Font Design
When it comes to Font Design, there are two main elements you should start to consider: the Font itself and the Font Style. The Font is the actual alphabet that makes up your typeface, while the Font Style refers to things like weight, height, and spacing.
When considering these things look at some of your favorite already made fonts for inspiration. Fonts can be used to convey a certain mood, so try looking at the Font Style of fonts that draw you in. This will give your font more personality and make it stand out amongst the rest!
The Font
Now that you have a general idea of what Font Style you want, it’s time to start considering the Font itself. Fonts can be purchased online or handmade by a designer. Fonts are not cheap, so you will have to weigh the pros and cons of both. Fonts purchased online can be very expensive, but handmade Font Design is also difficult to do on your own.
Can you read it?
When looking for a Font, try to find something with clean lines and good spacing. This will make your font more legible and easy to read. You should also avoid using too many different fonts in one design as this can become overwhelming and confusing for the viewer. Working with a reliable design team is one way to make sure your fonts work together. Fonts should be used to complement each other, not fight with one another!
The process of Font Design starts with sketching out your ideas. Font Designers will often create a sketch of the Font Style they want to achieve starting with some of their favorite letters. Once the sketch is complete, they will start to create a Font alphabet. This process can take quite a while, so be patient.
Font Style
Once the Font alphabet is created, it’s time to work on the Font Style. This is where you can get creative and make your font really your own. You can change the weight, height, and spacing of the letters to create a unique look for your typeface. Play around with different styles until you find one that you love and can speak for your brand.
After sketching, the font will need to be made digitally. There are a lot of software choices for designing your font. Some are free and some cost a pretty penny. These software options all have their own learning curve and sometimes can be difficult to use. Another reason to lean on a designer with a good eye to work on your font for your business.
Tracking and Kerning
Once your font is put together digitally, you’ll have some refining to do to make your font look perfect. Fonts always need to be tweaked and fine-tuned to look their best. Designers are experts at this final step! Some of the final tweaks include tracking and kerning. Tracking is the space between the letters and kerning is adjusting the spacing of each letter individually. This can take a long time to design, but it’s important to make sure your Font looks great!
The last step is packaging and using your font. Fonts need to be packaged into a Font file that can easily be transferred and used on your website or in print. This is why it’s important for professionals to make sure this step gets done correctly, as Font files are not always easy to use. Once packaged correctly your font can be used almost universally.
What Font Will You Choose?
The font you choose for your business can have a huge impact on the way people perceive it. Consider what kind of impression you want to convey and then find fonts that fit with that image.
If this sounds daunting (or too expensive), don’t worry! There are plenty of free resources available online which provide tips on how to design your own custom font based on anything from clip art to handwriting samples.
Whether you need help choosing a font for your company logo or just need assistance with the creative process for your business, we’re here for you! Click here to see how we have been able to help companies just like yours.