Create a Landing Page That Converts
A landing page is an important part of any online marketing strategy. It is the first thing a potential customer sees when they visit your website, and it is essential that you make a good first impression.
A high-converting landing page will encourage visitors to take action, whether that means signing up for a mailing list, making a purchase, or downloading a white paper. In this guide, we will discuss the components of a successful landing page and provide tips for creating one that converts!
The History of Landing Pages
A landing page is a standalone web page that is designed for a single purpose: to get visitors to take action. The concept of a landing page was first introduced by marketers in the early 2000s as a way to increase conversion rates.
Landing pages gained popularity in the 2010s as businesses began to invest more in online marketing and advertising. One of the first companies to popularize the use of landing pages was Google, which used them to drive visitors to sign up for their AdWords program.
What Does a Landing Page Look Like?
A typical landing page includes a headline, subheadline, form, and call-to-action (CTA). The headline and subheadline are designed to grab the visitor’s attention and explain what the offer is.
An example of a subheadline might look like : “Get the eBook that will help you double your website traffic in 30 days!” The form is where the visitor will input their contact information. An example of a form might look like : “Enter your email to download the eBook.” The CTA is a button that says something like “Download Now” or “Sign Up.”
View more landing page examples from NLC here.
The Components of a High-Converting Landing Page
There are several key components that you need to include on your landing page in order to make it successful.
- A clear and concise headline that tells visitors what you are offering
- Subheadlines that elaborates on the offer
- An attention-grabbing image or video
- A form for visitors to input their contact information
- A strong call-to-action (CTA) button that encourages visitors to take action
- Social proof in the form of testimonials or reviews
- A thank you page that confirms to the visitor that their information has been submitted successfully
Who Could Benefit From Creating A Landing Page?
Any business or individual who is looking to increase conversion rates could benefit from creating a landing page. If you have an online product or service that you are trying to sell, a landing page can be an effective way to increase sales.
If you are looking to grow your email list, a landing page can be used to collect contact information from potential subscribers. If you are hosting an event or webinar, a landing page can be used to collect registrations.
Creating an Effective Landing Page
Now that we’ve discussed the importance of landing pages and what they look like, let’s talk about how you can create one that converts!
Choose a Goal for Your Landing Page
What do you want visitors to do when they reach your page? Do you want them to sign up for something? Purchase a product? Download a PDF? Once you’ve decided on your goal, you can start to put together your landing page.
Come Up with Captivating Headlines
This should be something short and to the point, that tells visitors what you are offering. An example might look like: “The Ultimate Guide to Social Media Marketing”
Now, Create Subheadlines
This is where you can elaborate on the offer and explain what visitors will get by taking action. An example might look like: “In this guide, you’ll learn how to use social media to reach more customers and grow your business.”
Add Images and Videos
This is designed to grab the visitor’s attention and help them understand what the offer is. Be sure to choose an image or video that is relevant to the offer and add a caption that tells visitors what they are looking to achieve. Use only high-quality images and videos so that your landing page looks polished and professional.
Need help with high-quality graphics for your website? Let’s talk!
Include a Form and CTA
This is where visitors will input their contact information in order to receive the offer. Be sure to include fields for the visitor’s name, email address, and phone number.
A Call-to-Action (CTA) is what encourages visitors to take action and submit their information. Be sure to choose a CTA that is relevant to the offer and use strong language that tells visitors what they need to do. An example might be “Download Now” or “Sign Up.”
Build Trust with Social Proof
The last step is to add social proof in the form of testimonials or reviews. This helps visitors see that others have used your product or service and had a positive experience. You can also include an opt-in checkbox so that visitors can subscribe to your email list.
Once you have all of these elements in place, you’re ready to launch your landing page! Be sure to test it out before making it live and make any necessary adjustments.
Helpful Tools for Creating a Landing Page
A landing page is a crucial element of any website. It’s the first thing that visitors see when they arrive, and it’s where they make the decision to stay or leave. That’s why it’s so important to get it right. Sounds like a lot of pressure, right? Fortunately, there are a number of different tools available that can help you create a landing page that’s both visually appealing and effective.
With the right tools, you can easily design a landing page that perfectly reflects your brand and encourages visitors to stick around. So if you’re looking to take your website to the next level, be sure to check out some of these different landing page tools available. You might just be surprised at what you can achieve.
Common Mistakes to Avoid When Creating a Landing Page
With just a few simple mistakes, landing pages could become an obstacle for potential customers instead of helping them find what you’re selling and convert on their first visit!
Let’s discuss common landing page pitfalls to avoid so people stay longer, leading to higher conversion rates.
- The first mistake is not having a clear goal. Be sure to choose one specific goal for your landing page and design it accordingly.
- The second mistake is having confusing copy. Be sure to write headlines and subheadlines that are clear and concise so people understand what they’re signing up for or purchasing. It’s crucial to have a CTA button that is relevant to the offer and use language that tells visitors what they need to do.
- The third mistake is not testing your landing page. Be sure to test your landing page on different devices and browsers to make sure it is working properly. You’ll also want to test out the form and CTA button to make sure they are functioning correctly.
- The fourth mistake is not measuring results. Once you’ve launched your landing page, be sure to track its performance using tools like Google Analytics. This will help you see what’s working and what’s not so that you can make necessary changes.
How Will You Increase Landing Page Conversions?
So there you have it- a simple guide to creating landing pages that convert. By following these tips, you can create a page that will help you increase your leads and sales. And don’t forget, if you need any help with the graphics, videos or design for your landing page, our team is more than happy to assist.
Happy landing!