How to Get the Most Out of Your Social Media Campaigns

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Social media is one of the most important tools for any business that wants to grow. It’s easy to throw social media marketing into your day-to-day routine, but this doesn’t mean it will work at its best on its own. If you want social media campaigns to be successful, you need good creative content!

This blog post will give you some tips on how social media can help your business and why social media marketing is so important in today’s world. We’ll also provide some examples of what types of content are best for each social network – including visuals, text posts, videos, links, etc.

While there are no hard and fast rules for social media marketing, there are proven methods for increasing desired results. The graphic aspect of your posts can make or break you.  It’s important to come up with social media marketing strategies that not only get likes and shares but also generate the desired business results you want.

Listen and Adapt

If your social goal is gaining links back to your site, it would be beneficial to use infographics or images that people want to share. Now it will take more than just mindless posting to figure out what images resonate the most with your audience.  Social media marketing is not just about talking to your audience, but also listening as well.

What topics are getting people talking about? Through testing different images over a month or two you’ll be able to find more of what your audience responds to best. Once you know that information then social media goals become a lot clearer.

Use More Links

Making sure your link is accessible in multiple ways is super important.  A social media post with the link in the description is great, but an image that links to your site within it will be even more successful! The more ways your post or ad can link back to your site, the better.

Don't Only Use for Updates​

Keeping social media posts fresh and unique is the first step to success. No one wants to see a stale, boring marketing plan that’s been recycled over and over again. This doesn’t mean every post needs an update; instead, try sharing links or information once per day at the very most.

You want your social media profiles to be more than just a placeholder for updates—they’re an opportunity to engage with new, old, and current customers.  The whole point of social media is that it gives you the chance to create a relationship between yourself and any potential or existing customer base, so this requires constant upkeep from both sides!

Try a Variety of Platforms

You can do this by using social media to your advantage.  There are many social networks out there so it’s important to become well versed in all of them—you don’t want to miss an opportunity! But if you only have time for one or two, then Facebook and Instagram should be your focus. Each social network has its function, so it’s worth testing them all to see what works for you and your customer base.

Unleash the Power of Retargeting

With pixels and other marketing tools, you can further down the road retarget your sphere of influence back to those links, making it very hard to avoid checking you out! Retargeting is a marketing strategy where you can advertise to people who have already visited your site based on information stored by a pixel.

Add Value for Customers

Adding value to your ads is one of the best ways to entice current and potential customers to interact with you. There are many different ways to add value. You can go for educational content, coupons, promotional offers, or even social proof.

Use Social Proof

One of the best ways to add value is by social proof. Social proof ads include social media campaigns where you can show how many people are talking about your brand and what they’re saying in exchange for coupons or discounts on products. You can use reviews straight from your site or even ask happy customers for a testimonial about working with you.

Educate Your Audience

Another great use of your social media to maximize results is by way of education.  If you are into social media marketing then social networks can be a great way to connect with customers, but also potential clients.

Educating your audience is one of the best ways to build trust and form relationships online. It shows that you value what they have to say enough to give them valuable information in return for their attention or time spent listening or watching.

Post Scroll-Stopping Graphics

The graphic design part of your social media marketing campaigns can make or break you. Working with designers that have a great eye and experience is one of the best ways to get better results. Using graphics that are poorly done can deter interactions with your posts and ads.

The social media marketing campaign will turn out better when you have well-designed graphics to go along with your social media posts. Whether you are using still images or videos, you should be working with designers that understand your vision and also understand what your customer likes to see.

Don't Forget About Videos!

Leveraging video in your ads and posts is one of the best ways to increase desired results.  Video social media marketing will boost the ability to connect with your audience because it is much more engaging. With video, you can get creative and show potential clients what your business is about.

Not only can you directly place video into your ads, but you can also use that as another opportunity to link your audience to YouTube or Vimeo and utilize that platform for further retargeting strategies. 

The value of your social media campaigns is huge. Utilizing this relatively new technology you can nurture your sphere of influence and gain new customers on the way. With good design for videos or still graphics, you can add a lot of value and get more eyes on your ads. Whether you add value by way of social proof, promotional offers, or education, social media marketing can drive your brand’s exposure.