Creating Shareable Content That Gets Results

You know what they say, content is king. Creating shareable content is one of the best ways to increase traffic to your website, build brand awareness, create an engaged audience, and generate leads. But what exactly is shareable content? And how do you create it?

Shareable content is any piece of content that people can share with their networks. This could be a blog post, an infographic, a video, or even just a well-crafted tweet.  When people share your content, it not only helps you reach a new audience, but it also helps improve your SEO ranking.

In this blog post, we will discuss some tips for creating content that gets shared on social media so that you can reach a wider audience and get your brand recognized.

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A Brief History of Shareable Content

Shareable content has been around since the early days of the internet. Some of the first examples include chain letters, which were passed around via email, and images with inspirational quotes that were shared on social media sites like MySpace. While the format and delivery method may have changed, the concept is still the same: create something that people will want to share with their friends.

It's Not as Easy as it Used to be

With the rise of social media, creating shareable content has become more and more complicated. In the early days of the internet, people would simply share whatever they found interesting. But now that we are bombarded with content on a daily basis, people have become more selective about what they share.

We also have to consider how social media algorithms are going to affect the reach of our content. That’s why it’s so important to create content that is not only interesting and shareable, but will cut through all the noise and competition online.

Tips on Creating Content that People will want to Share

Creating shareable content is all about understanding your audience and what they want to see. It’s also important to create content that is visually appealing and easy to consume. People are more likely to share something if it’s easy to read and understand.

When creating shareable content, it is important to keep in mind the following tips:

Be Original

The most successful pieces of shareable content are original and unique. This could be a blog post that takes an unexpected stance on a controversial topic, or an infographic that presents data in a visually-appealing way.

Be Relevant

Your content should be relevant to your target audience. This means creating content that is interesting and useful to them. For example, if you are targeting parents of young children, you might write a blog post about the best educational toys for toddlers.

Make it Visual

Humans are visual creatures, and we are more likely to remember something if it is presented in a visually-appealing way. This could be an infographic, a video, or even just an image with some text.

Keep it Short

People have short attention spans, so it’s important to keep your content concise and to the point. No one wants to read a 2000-word blog post, so make sure you get your point across in as few words as possible.

Add a Call-to-Action

Your content should always have a call-to-action (CTA). This is what you want the reader to do after they finish reading or watching your content. For example, you might want them to share the post with their friends, sign up for your newsletter, or download a white paper.

Pay Attention to What's Trending

Keep an eye on what’s trending in the news and on social media. You can use this to your advantage by creating content that is related to current events. This will help ensure that your content is relevant and timely. For example,  if there is a major news story about a new product, you might write a blog post about how that product will impact your industry.

Luckily, our experienced team works with industries of all types and knows exactly what’s on trend. Click here to see some of our most recent work.

Tell a Story

People love stories, so try to incorporate them into your content. This could be a personal story about how your product or service has helped someone, or even a case study about a recent project you’ve worked on.

Use Data

Data is always compelling, so try to use it in your content. This could be data from a survey you’ve conducted, or even just some interesting statistics. People want to know facts and that the information they’re consuming is accurate and up-to-date.

Evoke Emotion

The most successful pieces of content are those that evoke some sort of emotion in the reader. This could be anything from happiness to anger to sadness. If you can make the reader feel something, they are more likely to remember your content and even share it with others. There’s also a time and a place for shock value, but be careful not to go too far.

Do Research on Your Competitors' Content

You should always be aware of what your competitors are doing. This includes their content strategy. Take a look at their blog and see what topics they’re writing about, what type of content is getting the most engagement, and how often they are sharing new content. And most importantly, how often is their content being shared. This will give you some ideas for your own strategy.

Validate your Customers' Opinions

Your customers are the ones who will be consuming your content, so it’s important to get their input. See what they’re saying about your industry on social media, and look for any common pain points that you can address in your content. You can even reach out to some of your most active customers and ask them for their thoughts on certain topics. This will help ensure that your content is relevant and helpful to your target audience.

Make Useful and Informative Content

This is probably the most important tip on this list. Your content must be useful and informative if you want people to share it. This means writing helpful blog posts, creating infographics with valuable information, and making videos that teach your viewers something new. If your content is not helpful or informative, people will not see the value in sharing it.

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The Most Shared Form of Content in 2022

As we move into the future, it’s important to keep an eye on trends. And one trend that you should be aware of is the shift to video content. Video is quickly becoming the most shared form of content on the internet, and it’s only going to become more popular in the years to come. This means that if you want your content to be shared, you need to start creating videos.

So there you have it! These are just a few tips on how to create shareable content that gets results. If you follow these tips, you’ll be well on your way to creating content that people will want to share with their friends and followers.

Would you like to learn about how we can help create shareable content that converts to more sales for your business? Click here to schedule a free consultation with NLC today!