Create Compelling Content That Drives Results
There’s no doubt about it: content is king. If you want to be successful online, you need to produce high-quality content that engages your audience and drives results.
Creating compelling content can be simple but creating consistently compelling and successful content can be a challenge – especially if you’re not sure where to start. In this blog post, we’ll share some tips for creating content that will help you achieve your business goals.
What is Content?
Before we dive into how to create compelling content, let’s first define what content is. Content can be anything from a blog post or article to an image or video. It’s anything that you produce and share online that your audience will consume. And it’s important to remember that not all content is created equal – some content will perform amazingly well and some won’t
Some of your most well-thought-out and time-consuming content will fall flat and some of your spontaneous, BTS content will go viral. It’s important to experiment and find what works best for your business and your audience.
What Makes Content Compelling?
So, what exactly makes content compelling? This is a question that has been debated by marketers and content creators for years. There is no easy answer, as what works for one audience may not work for another. However, there are a few key elements that all successful, compelling content has in common.
It’s interesting and/or useful to your audience
It’s well written and free of errors
It’s visually appealing
It drives results (i.e. it converts!)
It makes you feel something.
First Things First
Before you can start wowing your audience with your amazing content, there are a few things you need to do first.
First, you need to identify your audience and what they want from you.
Next, you need to define your goals for the piece of content. What do you want it to achieve?
Once you have those two things figured out, it’s time to come up with a catchy headline that accurately reflects the content.
Finally, find some high-quality images to accompany your content.
Once you’ve done all of that, you’re ready to start creating!
Creating Compelling Content
Compelling content doesn’t just happen. It’s the result of a careful process that starts with a strong foundation and builds up from there. So, if you’re looking to create content that really packs a punch, here’s what you need to do:
Start With a Hook
In order to keep your readers engaged, your writing must have some type of hook. This can be anything from an interesting statistic or quote, to a personal story or an emotional appeal. Whatever it is, it should be something that will make your reader want to stick around.
A good hook will make your writing more likely to be read and shared, so it’s worth taking the time to craft one that really works. Fortunately, with a little creativity, you can easily find a hook that will work for your next piece of writing.
Use Strong Headlines
You’ve probably heard that old saying, “don’t judge a book by its cover.” Well, when it comes to headlines, that’s pretty much exactly what people do. In today’s age of information overload, we are constantly bombarded with content from all sides. In order to make your content stand out, you need to have an eye-catching headline that accurately reflects the quality of your work.
A good rule of thumb is to use numbers and/or powerful words (think: adjectives) to make your headline as clickable as possible. Ask your readers a question, make a bold claim or promise them something they can’t resist! By following these simple tips, you can help ensure that more people will take the time to read your content.
Make it Visual
We all know that humans are visual creatures. We’re hardwired to pay more attention to images than to chunks of text. That’s why, when it comes to content, visuals are always king. Whenever possible, try to include images, videos or infographics in your content to break up the text and add some visual interest.
Just make sure that the visuals you’re using are high-quality and add to the overall message of your piece. after all, there’s nothing worse than a beautiful image that doesn’t actually tell you anything about the product or service you’re trying to sell. So get creative with your visuals, and watch your engagement levels soar.
Tell a Story
Stories are a powerful way to communicate. They help us make sense of the world and connect with others on a deeper level. And when you’re trying to sell something, whether it’s a product, service or idea, one of the best ways to do it is by telling a story. Stories make things relatable and help your reader see how your product or service can help them in their own life.
In today’s competitive marketplace, a good story can be the difference between someone making a purchase and moving on. So when it comes to writing content, don’t underestimate the power of a well-told story.
Get to the Point
Now that you have the attention of your reader, it is time to deliver on the promises made in the headline. This is where you share the meat of your content, whether that is helpful tips, valuable information, or stories. Your goal is to keep the reader engaged so they will read through to the end.
To do this, make sure your writing is clear and concise. Use active voice whenever possible, and break up long paragraphs into shorter ones. When appropriate, add imagery or other visual elements to break up the text and add interest. Most importantly, make sure your content is relevant and useful to your reader.
If you can do all of these things, you’ll be well on your way to writing engaging content that will keep your readers coming back for more.
Make it Readable
Far too often, people think that the key to a successful piece of writing is to pack as much information into it as possible. They believe that if they just keep typing, eventually they’ll stumble upon something interesting enough to capture their reader’s attention. However, this couldn’t be further from the truth.
In reality, no one wants to read a wall of text. breaking your content up into smaller paragraphs, using subheadings and bullet points will make it more digestible for your reader and keep them engaged. So next time you sit down to write, remember: less is more. By making your writing concise and easy to follow, you’ll be sure to hold your reader’s attention from beginning to end.
End With a Call to Action
A call to action (CTA) is an essential part of any piece of content. Without it, your reader is left feeling confused and uncertain about what you want them to do next. A CTA gives your reader a clear and simple path to take, whether it’s signing up for your email list, buying a product, or downloading a guide. And while there are endless CTAs you could use, the best ones share some key characteristics.
First, they’re clear and concise. Second, they’re relevant to the rest of your content. And third, they offer a benefit to the reader. So before you hit publish on your next piece of content, make sure you include a call to action that meets all three of these criteria. Your readers will thank you for it.
Don’t Sleep on Video Content
Video is all the rage right now so if you’re looking to add another dimension to your content, consider creating video content. Video is a great way to show off your products or services in action, tell stories and connect with your audience on a more personal level. Video content that is creative and well-produced can be extremely powerful, so it’s worth considering if you have the time and resources to create it. Examples of video content that drives results might look like :
- A tour of your office or store
- An interview with a satisfied customer
- A how-to guide for using your product
- A day-in-the-life video that gives a behind-the-scenes look at your business.
Time to Create High-Converting Content!
Creating compelling content is an important part of any business’s marketing strategy. No matter what kind of content you’re creating, remember to start with a hook, use strong headlines, make it visual, and get to the point. And always end with a call to action so that your reader knows what you want them to do next.
If you’re looking for high-converting visuals to pair with your content, our team at NLC is here to help. We have plenty of plans for businesses of all sizes and industries. Contact us today to learn more about how we can help you create irresistible content that drives traffic and conversions!