Case Study: Digital Growth Agency
How we helped The Alchemy Collaborative decrease their client’s cost per purchase by over 20%
The Study
NLC helped my client, Dallmann Confections, decrease their Cost Per Purchase by over 20%
Their Story
Dallmann Confections began its operation in 1954 in St. Gilgen, Austria. Then when Isabella, the owner, got the chance to move to San Diego, she jumped on it with the vision of keeping the family traditions and business alive. Dallmann Confections opened in 2006, and in 2011, they opened their first retail shop. Her family’s business has been given a new dimension by opening a shop in San Diego that specializes in handmade, artisan chocolates.
Their Goal
To acquire new customers with Facebook Ads below their current target Cost Per Purchase of $26.05.
Their Challenge
After the COVID-19 pandemic hit their wholesale business hard, they knew they needed to pivot their business online. NLC made their life so much easier by designing beautiful video ads that brought more customers to their website. Now many months later, NLC continues to deliver engaging video Facebook ads that bring in more customers to their online business.
The Alchemy Collaborative
Sam Shaw
“I run a digital growth agency with lots of different clients. That means I have a variety of styles, messaging, and products to strategize for between each client. Before NLC, I was exhausted with all the video ads I had to create myself. After hiring NLC, I was instantly relieved of hours of work each week. The best thing about this – the videos were much better than anything I could ever create! Each video was professionally designed and exceeded all my expectations. I highly recommend working with NLC if you want high-quality photos and videos for your business.”
Success!
How We Helped
We created a simple 4-second video that focused on negative space to highlight Dallmann Confections’ artisan chocolate boxes. The video generated over 10,000 video plays out of the 51,000 impressions on Facebook and Instagram.
Most importantly, they received a $20.74 Cost Per Purchase which was 20% lower than their target Cost Per Purchase.
Our seamless design process allowed them to easily and efficiently request creatives for this campaign while providing us with important details that helped with the creative direction and objectives.
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