The Importance of a Captivating Logo Design
Your logo, website, and even your products are not what makes up your brand. Your brand is the unique experience and perception that a consumer has of your company.
However, a one-of-a-kind logo is the visual foundation of your business. Logos communicate ownership, value, and character. Studies have shown that your logo is typically one of the first interactions consumers have with your business.
So, what makes a logo unique and impressionable? No Limit Creatives is here to help you make a lasting first impression with a distinct and memorable logo. Let’s get started!
Elements of a Logo
A logo is a combination of text and imagery that tells people the name of your business and creates a memorable visual to go along with it. Logos are an extremely powerful part of your brand identity. Having a catchy logo sets you apart, increases brand recognition, and resonates with customers long after the first interaction.
Four main design elements make up a logo:
1. Shapes
Did you know that the human brain associates meaning to everything it encounters, including abstract shapes? That’s right, studies show that the brain finds clean lines and edges to be dominant and bold. While curves and circles are associated with nature and relaxation.
When coming up with your logo concept, think of the message that your company is trying to portray and what shapes best represent that message.
2. Fonts
Imagine the NASA logo with Disney’s whimsical, iconic font instead of NASA’s bold, clean font. It completely changes the logo’s message and aesthetic. People associate both the way a word looks with what it actually says to determine how they feel.
When deciding which font to use in your logo, consider the following factors: cohesiveness with the other logo elements, the aesthetic of your logo, and the message you are trying to convey. Use a font that is true to your messaging, is enticing, and elevates your logo.
3. Colors
Color is an extremely powerful communication tool that can convey a message without actually saying anything at all. Color psychology studies have proven that color can influence mood, enhance the effectiveness of placebos, and signal action. In fact, when used consistently throughout your branding, color can boost brand recognition by up to 80%.
We may not know why certain shades of blue make people feel sad while another blue hue promotes calm feelings. But we do know that color affects human behavior. When choosing colors for your logo, research color psychology and match your logo colors to the behavior that your brand is looking to promote.
4. Icons
Icons are a visual depiction of your brand name. In most cases, your logo directly relates to the product or service that your business provides. However, companies occasionally go against the grain when establishing their logo. For example, Apple is a tech company that uses a fruit as its logo icon.
This visual element is what makes your logo memorable and attracts interest. There are several types and styles of logo icons. Most popularly, logo icons feature drawings or pictures, abstract lines, and vague shapes, or a monogram of your company name or brand initials.
Who Should You Hire to Design Your Logo?
Now that you have an idea of your distinguished logo in mind, it is time to bring it to life. Finding a designer to create such an important component of your business should not be taken lightly. When seeking a designer, you may wonder if you should go with a freelance graphic designer or with a graphic design agency such as No Limit Creatives.
We might have 1 heck of a bias here but if you choose to work with us at No Limit Creatives, the benefits are pretty incomparable. Here are a few of the reasons why our customers consider us better than a freelancer:
- You get access to a team of 300+ designers already vetted
- You get a guaranteed turnaround time
- You get unlimited revisions
- You get a 14-day free trial and money-back guarantee
- Communication is quick and easy (no need to worry about flakey designers)
No matter who you work with, it is important to thoroughly communicate your vision. Often, the best way to do that is to offer examples and to even share a digital mood board that portrays your goals.
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Logo Design Examples
How are you supposed to articulate what you want your logo to be with all of the options out there? We get it. Like the menu at the Cheesecake Factory, it’s hard to pick. Start with seeking inspiration from logo designs that have left a memorable impression on you in your life. Then, ask yourself questions such as:
- What elements drew you in?
- What made it memorable?
- How does it stand out among other logos?
Here are some examples of logos designed by No Limit Creatives to help spark creativity and inspiration.
Logo Design Matters
A well-designed logo should be able to represent your company and your services instantly and create a memorable experience for consumers. If your logo isn’t doing that, that is your cue to redesign. Ask yourself… Does the logo design make sense? Does it look attractive? Will it leave a lasting impression? Make sure each decision you make while designing your logo is supported by strategy and thought.
Would you like to learn more about how we can help design the perfect logo for your business? Schedule a free consultation with NLC today.