Animated Facebook Ads: 10 Ways to Improve Conversions
If you’re looking for a way to improve your conversion rate, animated Facebook ads may be the answer. Recent studies have shown that video ads are proving to be more effective than traditional static ads, and that’s because they are more engaging.
In this blog post, we’ll discuss 10 ways to use animated Facebook videos to improve your conversion rate.
First, A Quick History of Facebook Ads.
Ads on Facebook have come a long way since their inception in 2004. In the early days, Facebook ads were little more than text-based links that led to external websites. While these ads were certainly effective in getting clicks, they didn’t do much to actually keep users on Facebook. That all changed in 2007 when Facebook introduced the News Feed.
The News Feed made it possible for users to see content from friends and Pages they had subscribed to in one central location. This update also included the introduction of Facebook’s now-famous Like button. Now, advertisers could not only get their message in front of users, but they could also gauge engagement with a simple click.
The next major update to Facebook ads came in 2012 with the introduction of Timeline. This new layout for user profiles included a larger cover photo and a more prominent location for featured posts. For advertisers, this meant that their ads would now be more visible to users. And since Timeline also allowed for longer-form content, advertisers could now include more information in their ads.
In 2013, Facebook introduced a new type of ad unit: Facebook Stories Ads. These ads were designed to promote content that had already been shared by friends or Pages that a user followed. Because these ads featured content that was already familiar to the user, they were more likely to get clicks.
Animated Facebook ads were introduced in 2015. These ads are designed to capture attention with movement and sound. And because they are more engaging than static ads, they are more likely to get clicks.
What is a "Conversion Rate"?
Your conversion rate is the percentage of people who take the desired action on your ad. For example, if you’re selling a product, your goal is to get people to click through to your website and make a purchase.
If you’re running a lead generation campaign, your goal is to get people to submit their contact information. The key is to create an ad that is relevant to your target audience and that compels them to take the desired action.
Here are 10 tips on how you can improve your conversion rate with animated Facebook video ads.
Capture attention with eye-catching visuals
The first few seconds of your video are critical in grabbing attention. Why? Because people have short attention spans and an endless amount of things to look at online.
How can you stop the scroll? Use strong visuals that are bright and colorful to capture attention immediately. This could look like an exciting product demonstration or an attention-grabbing animated graphic. Anything to set you apart from the rest.
Tell a story
It’s 2023 and consumers don’t want to be sold to, they want to be entertained, captivated, and educated. The best way to do this is by telling a story that resonates with them on an emotional level. Think about what your product or service can do for them and craft a story around that. Make it personal, make it mean something.
Use persuasive copy
Did you know that 85% of Facebook videos are watched without sound? That’s a huge number! So how can you make sure your message is getting across? Use text overlays to highlight key points and include a call to action. This way, even if someone is watching your video without sound, they’ll still be able to understand your message and take action.
Keep it short
Remember, people have short attention spans! The average Facebook user spends just 15 seconds watching a video, so ensure your ad is concise and to the point. Get straight to the point and don’t include any fluff. The shorter, the better.
Animate key points
Use animation to bring your key points to life and make them more engaging. This is a great way to add some personality to your ad and really capture attention. Just make sure not to go overboard – too much animation can be overwhelming and actually turn people off. It’s also important to make sure your animation isn’t too fast so people have time to actually read what you’re saying.
Although a large number of ads are watched without sound it’s still essential to include audio in your ads and music is a great way to set the tone of your video and keep people engaged.
It can also help convey the emotions you’re trying to evoke in your ad. Just make sure to choose a song that is appropriate for your brand and target audience. It also never hurts to use trending music and sounds to stay current.
Test, test, test!
The only way to know what works and what doesn’t is to test, test, test! Run A/B tests on your ads to see which version performs better. Try changing up the copy, the visuals, the call-to-action, the music… anything you can think of. Run tests between different audiences to see what resonates best. And don’t forget, you can always adjust your campaigns as you go to further optimize your results.
Don't forget to design for mobile
With well over half of Facebook users accessing the site on mobile, it’s more important than ever to make sure your ad is designed for smaller screens. This means using large and legible text, avoiding small details, and making sure your call-to-action is prominently displayed.
Think outside the box
There are endless possibilities when it comes to animated Facebook video ads, so don’t be afraid to get creative! Think outside the box and come up with something unique that will really capture attention. Be bold, be different, and have fun with it!
Use a KILLER CTA
Your call-to-action is what’s going to drive results, so make sure it’s strong, clear, and concise through animation. Tell people exactly what you want them to do – whether that’s visiting your website, downloading your app, or making a purchase. And don’t forget to include a sense of urgency to encourage people to take action.
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In conclusion, animated Facebook ads can be a powerful tool for improving your conversion rate. By using eye-catching visuals, telling a compelling story, including persuasive copy and a clear call to action, and utilizing animation to highlight important points, you can create engaging videos that will capture the attention of your target audience and encourage them to take the desired action.
Keep your videos short and to the point, and consider testing different ad formats and targeting options to find the combination that works best for your business.