A Beginner's Guide to Marketing on YouTube

Are you looking to grow your business with YouTube marketing? You’re in the right place! In this blog post, we will teach you everything you need to know about marketing your business on YouTube. We’ll cover how to create a channel, grow your audience, and reach more viewers. Plus, we’ll give you some tips and tricks for getting the most out of your YouTube marketing strategy.

The History Of Youtube Marketing

YouTube has been around for over a decade now, and it has become one of the most popular websites on the internet. It is a video-sharing website where users can upload, view, and share videos. YouTube was founded in 2005 by three former PayPal employees. In the beginning, Youtube was a way to share videos with friends and family. But, over the years it has evolved into so much more.

YouTube is now a powerful marketing tool that businesses can use to reach new customers and grow their business. One of the first companies to start marketing on Youtube was Coca-Cola. In 2006, they launched their first YouTube channel. And since then, many other businesses have followed suit and started using YouTube to market their products and services.

Businesses On Youtube

So, why do businesses market on YouTube? There are a few reasons. First, YouTube has over a billion users. That’s a lot of potential customers! And, YouTube is the second most popular website in the world (after Google). Plus, it’s free to create a channel and start uploading videos. Video marketing is king right now, and YouTube is the perfect platform to showcase your videos.

How Do Businesses Market On Youtube?

There are a few different ways businesses can market on YouTube. The most common is through video content. This could be anything from a product review to a company overview. You can also create how-to videos, vlogs (video blogs), or even promotional videos. Another way to market on YouTube is through paid advertising. This is where you pay YouTube to feature your videos on the homepage or in search results.

You can also use YouTube’s built-in tools to help you market your channel and videos. For example, you can add links to your website or social media accounts in your video descriptions. And, you can use keywords to help people find your videos more easily.

How To Get Started With Youtube Marketing

Now that you know a little bit about marketing on YouTube, you might be wondering how you can get started. The first step is to create a channel. This is where your videos will live. You’ll need to come up with a name for your channel and choose a channel icon and banner.

Then, you’ll need to create some videos! When creating your videos, be sure to include keywords in the title and description. This will help people find your videos more easily. You should also include links to your website or social media accounts so that people can connect with you off of YouTube.

Once you have a few videos, it’s time to start promoting them. You can promote your videos on your other social media accounts or on your website. You can also run paid advertising campaigns on YouTube or Google. And, don’t forget to add a link to your channel in your email signature!

Growing Your Youtube Audience

The key to success on YouTube is to grow your audience. There are a few different ways you can do this. First, you need to create great content that people will want to watch. If your videos are helpful, informative, or entertaining, people will be more likely to watch them and subscribe to your channel. You also need to be active on YouTube. This means commenting on other people’s videos, responding to comments on your own videos, and collaborating with other YouTubers. And, of course, you need to promote your channel!

Share your videos on social media, run paid advertising campaigns, and collaborate with other influencers in your industry. Remember not to spam people with your videos – only share them when they’re relevant and interesting. Ask your Instagram followers to watch your latest YouTube video, or share your channel with someone who’s looking for new content to watch.

Common Mistakes Youtube Newbies Make

There are a few common mistakes that YouTube newbies make. The first is not being consistent. It’s important to upload videos on a regular basis so that your audience knows when to expect new content. You should also promote your videos on social media and other platforms to help them reach more people.

The second mistake is not having a clear goal for your channel. What do you want to achieve with your YouTube videos? Do you want to sell products, grow your brand, or just entertain people? It’s important to have a clear goal in mind so that you can create content that will help you achieve it.

The third mistake is not interacting with your audience. YouTube is a social platform, which means that you need to interact with your viewers. Respond to comments on your videos, comment on other people’s videos, and collaborate with other YouTubers. This will help you build relationships and grow your audience.

Youtube Live Streaming

One of the best ways to grow your audience on YouTube is to live stream. This is when you broadcast a video in real-time. People can watch and interact with you in the comments. Live streaming is a great way to build relationships with your viewers and give them a behind-the-scenes look at your life or business. You can live stream on YouTube using a webcam or your phone.

To get started, just create a live stream and start broadcasting! You can also use live streaming to launch products, host Q&As, or give people a tour of your business. Be sure to build hype around your live stream by promoting it in the days leading up to it. You can also run paid advertising campaigns to promote your live stream.

Video Content Ideas

If you’re one of those YouTubers who spend more time staring at a blank screen than actually filming, don’t worry – you’re not alone. The creative well can sometimes run dry, leaving us feeling frustrated and stuck. Luckily, there are a few tried and true methods for jumpstarting the ol’ brain activity.

Next time you’re drawing a blank, try one of these ideas:

  • Product reviews
  • How-to guides
  • Unboxing videos
  • Haul videos
  • Q&A sessions
  • Day in the life videos
  • Expert interviews
  • Tips and tricks videos
  • Behind the scenes
  • Live stream of company events or parties

Get Started!

YouTube marketing can seem like a daunting task, but it doesn’t have to be. With a little effort and creativity, you can quickly build a following and start seeing results. The key is to produce quality content that resonates with your audience. Once you’ve found your niche, the sky’s the limit. So what are you waiting for? Start planning your YouTube marketing strategy today.

Would you like to learn about how we can help create content that converts to more sales for your business? Click here to schedule a free consultation with NLC today!