A Beginner's Guide to Marketing on TikTok
If you’re a business owner, then you know that marketing is essential for success. But what about TikTok? Is it worth your time to focus on marketing your brand on this social media platform? The answer is yes! More people than ever are on TikTok, in fact, it’s the fastest-growing social media platform with over 800 million monthly active users. And not only that, but TikTok is especially popular with Gen Z, which is a valuable demographic for many brands.
So, getting your brand on TikTok is a no-brainer, right? Then why does it feel so overwhelming? Could be because it’s new, or because it’s so different from other social platforms that you’ve been relying on for your marketing for the past few years. But don’t worry, we’re here to
New Year, New Goals! But before you write down those new goals, keep these things in mind:
Goals should be ambitious but realistic.
Setting goals that are attainable is key. Don’t set yourself up for failure by being unrealistic about what you can accomplish. Nobody likes feeling like a failure by February. Setting small, specific, achievable goals will give you the motivation and boost you need throughout the year to keep working towards what you want to accomplish.
Accomplishing goals can trigger new behaviors, and help sustain momentum. Set yourself up for success by finding the right balance between ambitious and realistic.
Goals need to be specific and measurable.
How much more money do you want to make? Choose a specific number or percentage. How many more employees do you want to hire? How many more products do you want to create? How many more new customers do you want to win over? Are these short-term goals or long-term?
Being vague and nonspecific about your goals might be tempting, as it may seem they will be easier to achieve that way, but you’d be doing yourself a major disservice. Push yourself by being specific and detailed in your goal setting, doing so will set you up for success and keep you on track.
Goals are nothing without an action plan.
A goal without a plan in place to achieve it is nothing more than a pipe dream. How are you going to get new customers? What steps are going to take to create a new product? Who within your company needs to be a part of your plan? What is the deadline? Write down your plan with as much detail as possible, including how you will track your progress as you go.
Keep in mind that as you work towards your goals, you may need to adjust the plan as you go. Sometimes you won’t know what works and what doesn’t until you’re in the thick of it. And that’s okay! Be adaptable.
How will you stay on track?
It’s not enough to just plan out your goals, you have to actually do the work. And it’s not like you’ll get fired if you don’t! So how do you stay accountable? Try including your team in some of your goals. You’ll most likely need their help to accomplish the task and now it’s a group effort. Set a goal with a reward attached to motivate and get everyone excited.
Write down your goals where you can see them every day. Set an alarm on your phone to remind you to review your goals every day. Tell a family member or friend about your vision. Post it on social media for the world to see. The more people who are aware of your goals, the more pressure and motivation you’ll feel to achieve them.
What if you fail?
Setting goals is talked about all the time, but what isn’t talked about enough is what happens when we don’t accomplish what we set out to do. Start by changing what the word “fail” means to you. The only true failure would be to not try at all.
If something is proving to be more difficult to accomplish than you originally thought, all it means is you need new strategies, ideas, or in some cases a new timeline. Revise the plan and try something new. Take a step back and be honest and inquisitive and then be willing to take constructive feedback. Don’t point fingers or place blame. Find a way to reignite your passion and drive and try again.
Sometimes what we originally perceived as a failure ends up opening up new doors and new opportunities, so don’t give up!
Time to set those goals! Need a little inspiration?
Goal setting can be overwhelming. If you’re a business owner, you likely have a mile-long list of things you want to accomplish and it can be difficult to narrow it down. To help you get started establishing what goals you want to accomplish in the new year, we’ve compiled a list of ideas that could be applied to your business.
- Improve your credit
- Revise your budget and cut out non-essential expenditures
- Pay off last year’s debts
- Reduce ongoing business expenses
- Improve your social media presence
- Improve brand awareness
- Gain more followers on social media platforms
- Increase community engagement
- Increase web traffic
- Nail down your target audience
- Identify your USP
- Create better content
- Improve customer service
- Create a new product
- Increase your monthly or annual revenue
- Improve Work-life balance
- Improve time management
- Learn a new skill
- Join a new business or networking group
- Master the art of delegating
Prepare for a Great 2022!
Regardless of what goals you choose for you and your business, strive to make 2022 the best year your business has seen yet! Setting and accomplishing your goals will not only make your business grow but will make you grow as a person and business owner as well.