8 Colors to Include in Your Marketing
When it comes to marketing and branding, color choice has been shown to be one of the most important aspects to consider. That’s because different colors can evoke different emotions in people. In fact, research shows that up to 90% of snap judgments made about products can be based on color alone. This means that if you’re not careful with your color choices, you could be inadvertently turning customers away.
If you want your marketing to be effective, it’s important to choose the right colors at the right time. In this blog post, we will discuss five colors that you should include in your marketing and why they work!
Colors in Marketing
Red
Red is a powerful color that evokes strong emotions. It has been known to increase heart rate and stimulate the senses. It’s often used to grab attention and create a sense of urgency. Red is known to be both energizing and exciting, motivating us to take action.
In fact, research has shown that the color red can give confidence to those who are more shy or lacking in motivation and willpower. Red is also a symbol of love and warmth. Because of its intense nature, red should be used sparingly in marketing materials. Too much red can be overwhelming and off-putting.
When it comes to branding and marketing examples of using the color red might look like using it as an accent color or using it to highlight important information like sale prices.
Blue
Blue has been a popular coloring in marketing and branding for decades and it’s easy to see why. Blue is known to be calming, serene, and trustworthy. It can help create a sense of security and loyalty in customers.
Blue is also associated with wisdom and confidence. Because blue is such a reliable color, it instills trust in those who see it. This makes blue an excellent choice for financial institutions or healthcare companies. In terms of using blue in marketing, a few examples might be using it as your primary brand color or using it to create a sense of calm around your product or service.
Yellow
Yellow = optimism. Yellow is a happy and uplifting color that is known to stimulate the mind and encourage communication. It’s also been shown to increase feelings of optimism and confidence.
Yellow is a great color to use when you want to create a warm, friendly, and inviting feeling. In terms of marketing, yellow can be used to grab attention and draw the eye to important information. It can also be used to create a sense of happiness and positivity around your brand.
A few examples of using yellow in branding might be using it as an accent color in your logo or using it in packaging to make it stand out on shelves.
Green
Green is the color of nature and is often associated with growth, life, and fertility. It’s also a symbol of wealth, prestige, and prosperity. Green can be both calming and refreshing, making it a great choice for marketing materials that are meant to be read for long periods of time because it’s easy for the eyes to process.
Green is also a color of balance and harmony. In terms of using green in marketing, some examples might be using it to represent organic or natural products/services, or using it in environmental campaigns. Some examples of brands using the color green in their marketing or branding are companies like Whole Foods, Greenpeace, and John Deere.
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Purple
Purple is a color that is often associated with royalty, luxury, and sophistication. It’s also been shown to increase feelings of calm and relaxation. Purple can be a great choice for marketing materials because it conveys a sense of importance and seriousness while still being calming and relaxing.
In terms of using purple in marketing, some examples might be using it as an accent color to add depth and richness, using it to represent luxury or high-end products/services, or using it in campaigns targeted towards women. A few examples of brands that use purple in their marketing or branding are companies like Rolls-Royce, and Hallmark.
Pink
Is there anything more eye-catching than the color pink? Pink is known for being fun, flirty, and girly. It’s a color that makes people feel happy and excited. Pink is also a color that has been shown to increase feelings of warmth and compassion.
In terms of using pink in marketing, some examples might be using it as an accent color to add playfulness or femininity, using it in campaigns targeted towards women or girls, or using it to represent fun and excitement.
A few examples of brands that use pink in their marketing or branding are companies like Barbie, Victoria’s Secret, and Sephora.
Black
Black is the color of power, strength, and authority. It’s also been shown to increase feelings of sophistication and intelligence. Black can be a great choice for marketing materials because it gives them a look of luxury and importance.
In terms of using black in marketing, some examples might be using it as an accent color to add drama or sophistication, using it to represent high-end or luxury products/services, or using it in campaigns targeted towards men. A few examples of brands that use black in their marketing or branding are companies like BMW, Gucci, and Nike.
White
White is the color of purity, innocence, and cleanliness. It’s also been shown to increase feelings of peace and tranquility. White can be a great choice for marketing materials because it makes them look clean, fresh, and simple.
In terms of using white in marketing, some examples might be using it as an accent color to add simplicity or purity, using it to represent cleanliness or freshness, or using it in campaigns targeted towards health-conscious consumers.
A few examples of brands that use white in their marketing or branding are companies like Clinique, Dove, and Apple.
Color Combos!
Don’t forget about color-combos. While it’s important to consider each color individually, it’s also important to think about how colors work together.
Certain color combinations can create specific moods or feelings. For example, the combo of black and white is often used to represent sophistication and intelligence, while the combo of pink and green is often used to represent femininity and nature. When trying to create a sense of urgency try pairing red with white, and when trying to create a feeling of calm and relaxation try pairing blue with green.
What's Your Color?
Color is a powerful tool, and it’s important to use it wisely in your marketing. These eight colors are a great place to start, but remember that every brand is different. You may need to experiment with different colors and combinations to find the ones that work best for you.
If you need help figuring out the winning colors for your brand, NLC can help! Our team of experts knows how to create branding strategies that stand out from the competition and drive results. Contact us today to get started!