7 Steps to a Mobile-Friendly Website
Mobile-friendliness is no longer a luxury; it’s a necessity. In today’s world, more and more people are using their phones and tablets to access the internet. In fact, a recent study showed that 61% of people are more likely to leave a site that isn’t mobile-friendly.
That means that if your website needs to be designed with a mobile audience in mind, you’re missing out on a huge chunk of potential customers and clients. Fortunately, making your website mobile-friendly is relatively easy and can be done in just a few simple steps.
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Our 7 Top Tips
1. Use responsive design.
This is the most crucial step in making your site mobile-friendly. Responsive design ensures that your site will look good and be easy to use no matter what device someone is using to view it. Have you ever been looking at a website on your phone but can’t click the button because it’s too small? Or tried to zoom in but the text gets all chaotic and hard to read? That’s a responsive design issue.
There are two ways to make sure your site uses responsive design. The first is to use a responsive theme or plugin. If you’re using WordPress, there are plenty of mobile-friendly themes to choose from. The second way is to code your site using responsive design principles. This can be more complex, but if you’re comfortable with coding, it’s not too difficult to learn.
2. Keep your content concise.
When it comes to mobile devices, less is definitely more. Make sure that your content is short, sweet, and to the point. No one wants to read a novel on their phone! Get rid of any fluff or filler and focus on delivering your message in the most concise way possible. Concise content is especially important for your home page and landing pages. These are the first pages that people will see when they visit your site, so you want to make sure they’re clear and concise.
Think about what you want people to do when they land on your site. Do you want them to sign up for a newsletter, notice a discount code or buy a product? Whatever it is, make sure your home page and landing pages have clear call-to-actions (CTAs) so people know what to do next. Luckily keeping your content short and to the point plays nicely into consumers’ short attention spans. Keep it simple and to the point but don’t leave out any important information.
3. Use large, easy-to-read fonts.
Since mobile screens are much smaller than desktop screens, it’s important to use large, legible fonts in your design. This will make your content much easier for mobile users to read. Ditch any hard-to-read fonts (as great as they may look) or small font sizes. Instead, use large, easy-to-read fonts throughout your site.
And don’t forget about line spacing! Adding extra space between lines of text will make your content much easier to read on a small screen. This is especially important for body text. You want people to be able to easily read and digest the information on your site, so make sure it’s easy on the eyes.
4. Use plenty of white space.
White space helps to break up your content and makes it easier on the eyes. It also prevents your site from looking cluttered and busy on smaller screens. This includes margins, line spacing, and padding. By using plenty of white space, you’ll make your content much easier to read and your site much more visually appealing.
When it comes to the header of your website it is especially important to use white space. The header is one of the first things people will see when they visit your site, so you want to make sure it’s clean and uncluttered. Header images are a great way to add visual interest to your site and break up all the text. Just make sure they’re not too big or bulky.
5. Avoid overwhelming pop-ups.
The purpose pop-ups serve is to get people to take action, whether that’s subscribing to a newsletter, filling out a form, or downloading an ebook. And while they may be effective on desktop, they’re not so great on mobile. Pop-ups can be frustrating on mobile devices and they can be difficult to close.
If you must use pop-ups, make sure they’re small and easy to close. You may also want to consider using a different type of CTA, like a banner or an in-line form. These are much more user-friendly on mobile devices and can be just as effective as pop-ups.
6. Make Website Speed a Top Priority.
In today’s fast-paced world, people expect websites to load quickly. And if your site doesn’t meet their expectations, they’re likely to click away and find one that does. This is especially true for mobile users who are often on the go and don’t have the time or patience to wait around for a slow website. It’s all about making things as easy and convenient as possible for your users. So if you want people to stick around, you need to make sure your site loads quickly.
A good rule of thumb is to aim for a loading time of two seconds or less. Anything more than that and you’re at risk of losing visitors. To help improve your website’s speed, consider using a content delivery network (CDN). CDNs store copies of your site’s content in multiple locations around the world. This way, when someone visits your site, they’ll be able to access the content from a server that’s close to them, which will help improve loading times.
7. Ditch Flash.
Flash may be great for desktop computers, but it doesn’t work so well on mobile devices. In fact, Flash is not supported on most smartphones and tablets. This can pose a major problem if your website is built using Flash. Not only will mobile users not be able to access your content, but search engines will also have a difficult time crawling and indexing your site. If you want your site to be accessible and search engine friendly, you need to ditch Flash and build using HTML.
Build Your Highest-Converting Website for 2023!
It’s time to face the facts: mobile-friendliness is no longer a “nice-to-have,” it’s an absolute must. With the majority of people accessing information online through their phones and tablets, having a website that isn’t optimized for those devices will put you at a serious disadvantage. That’s why it’s so important to make sure your website is user-friendly on all devices.
Thankfully, making your site mobile-friendly is pretty simple and doesn’t involve a lot of work – all you need to do is follow a few basic steps. Don’t let your website slip behind; make sure it can keep up with today’s digital world!
Would you like to learn about how we can help create content that converts to more sales for your business? Click here to schedule a free consultation with NLC today!