5 Important Video Marketing Metrics
In 2022, video marketing is one of the most important aspects of a successful online marketing campaign. It can help you build brand awareness, attract new customers, and boost your sales. But to get the most out of your video marketing efforts, you need to track the right metrics.
In this blog post, we will discuss 5 video marketing metrics that you should actually care about.
All About Video Marketing
Video marketing really took off in 2017 thanks to the rise of social media platforms and the popularity of video content. Simply stated, video marketing is a form of online marketing that uses videos to promote and sell products or services. It can be used to build brand awareness, attract new customers, and boost sales.
These days, the most common form of video marketing is using videos to promote and sell products or services on social media platforms like YouTube, Facebook, and Instagram.
One of the first brands to really take advantage of video marketing was Red Bull. They did this by creating short, adrenaline-pumping videos that were designed to get people talking about the brand. This strategy was so successful that other brands quickly followed suit and began using video marketing to reach their target audiences.
What are the benefits of Video Marketing?
When it comes to video marketing, there are many different strategies that businesses can use to reach their target audience. While it may seem like a daunting task, creating videos can actually be quite easy and affordable. Additionally, there are a number of benefits that come with using video as a marketing tool. Let’s dive into a few of the main benefits.
Builds brand awareness: Videos can help you build brand awareness by introducing your brand to a wider audience.
Attracts new customers: Videos can help you attract new customers by providing them with information about your products or services in a format that is easy to consume.
Boosts sales: Videos can help you boost sales by providing potential customers with a visual representation of your products or services.
Increases website traffic: Videos can help you increase website traffic by directing people to your website.
Improves SEO: Videos can help improve your SEO by increasing the amount of time people spend on your website and by improving your click-through rate.
Video Marketing Metrics
Now that we’ve answered the question, “what is video marketing?” and discussed some of the benefits of video marketing, it’s time to talk about which metrics you should actually care about. When it comes to video marketing, there are a lot of different metrics that you could track. But not all of these metrics are equally important.
Let’s discuss the five video marketing metrics that you should actually care about in order of importance.
#5 Watch time
Watch time is the total amount of time that people have spent watching your videos. This metric is important because it tells you how engaged your audience is with your content. If people are only watching your videos for a few seconds, then you know that they’re not really interested in what you have to say.
On the other hand, if people are watching your videos for minutes or even hours, then you know that they’re engaged and interested in what you have to say. It can also give you important insight into the attention span of your target audience. Will they watch a 30-second video? Or does their attention die off somewhere around 15 seconds? This knowledge will play a key role in future video campaigns.
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#4 Click Through Rate
The click-through rate (CTR) is the number of times that people have clicked on your video divided by the number of times that your video has been played. This metric is important because it tells you how effective your video is at getting people to take action. If your CTR is low, then you know that you need to make some changes and adjust your campaign.
#3 View Count
The view count is the number of times your video has been viewed. This metric is important because it gives you an idea of how popular your video is and how many people have seen it. Seems like a no-brainer right? If no one is watching your video then an adjustment is in order.
To increase your view count, you need to make sure that your videos are high quality, engaging, and interesting, and that you’re targeting the right audience. You can also promote your videos on social media and in email campaigns. What’s a good view count? It depends on your goals but generally, a video with a few thousand views is doing well.
#2 Conversion Rate
The conversion rate is the number of people who have watched your video and then taken action, divided by the total number of people who have watched your video. This metric is important because it tells you how effectively your video converts viewers into customers or leads.
If you have a high conversion rate, then you know that your video is doing its job. If you have a low conversion rate, you know you need to make some changes. The best way to increase your conversion rate is to include a call-to-action (CTA) in your video. A CTA is an instruction that tells the viewer what they should do next.
For example, you could include a CTA that tells viewers to “subscribe to our newsletter” or “like our Facebook page”. Including a CTA is a great way to increase your conversion rate because it gives viewers specific instruction on what they should do next.
You might be wondering, what’s the difference between a click-through rate and conversion rate? A CTR measures how many people have clicked on your video divided by the number of times your video has been played. A conversion rate measures how many people have taken action (subscribed to your newsletter, liked your Facebook page, etc.) divided by the total number of people who have watched your video.
Engagement is the number of people who have interacted with your video. This metric is important because it tells you how engaging your video is. If people are interacting with your video, then that means they’re interested in what you have to say. Why is tracking engagement the most important metric to track?
Because engagement is a good predictor of future success. If people are engaged with your video today, then they’re more likely to watch your videos in the future. And if they’re watching your videos in the future, then they’re more likely to take action (subscribe to your newsletter, like your Facebook page, etc.).
It's Time to Dive Into Your Video Metrics
So there you have it, the top five video marketing metrics that you should actually care about. Now go out and start tracking these metrics for your own videos. And if you’re not already using video in your marketing, then what are you waiting for? Video is one of the most powerful marketing tools at your disposal!
Would you like to learn about how we can help create video content that converts to more sales for your business? Click here to schedule a free consultation with NLC today!