2022 Instagram Trends to Watch For

Instagram is always changing, and in 2022, there are going to be some big changes. In this blog post, we will discuss the trends that you need to watch out for in the coming year.

From augmented reality filters to live streaming, we will cover it all! So whether you are a business owner who wants to stay ahead of the curve or just an Instagram enthusiast looking to stay ahead of the trends, this blog post is for you!

What to Keep an Eye Out for in 2022

Augmented Reality Filters

In 2022, augmented reality filters are going to be bigger than ever. With brands like Snapchat and Instagram leading the way, it is no surprise that this trend is gaining popularity. In fact, many businesses are already starting to use augmented reality filters as a way to promote their products.

For example, you could use an augmented reality filter to show what a product would look like on someone’s face. Or, you could use it to create a virtual tour of your business. If you want to stay ahead of the curve in 2022, then make sure that you start using augmented reality filters in your marketing campaigns!

Live Streaming

Live streaming is another trend that is only going to get bigger in 2022. In fact, many experts believe that it will eventually overtake traditional social media platforms like Facebook and Twitter.

Why? Because live streaming is a great way to connect with your audience in real-time. Plus, it gives people the opportunity to see behind the scenes of your business or brand. The more your customers feel like they know you, the more trust they have in your company, products, and values.

Goals are nothing without an action plan.

A goal without a plan in place to achieve it is nothing more than a pipe dream. How are you going to get new customers? What steps are going to take to create a new product? Who within your company needs to be a part of your plan? What is the deadline? Write down your plan with as much detail as possible, including how you will track your progress as you go.

Keep in mind that as you work towards your goals, you may need to adjust the plan as you go. Sometimes you won’t know what works and what doesn’t until you’re in the thick of it. And that’s okay! Be adaptable.

Instagram Shopping

Another trend that has no signs of slowing down in 2022 is Instagram shopping. This feature allows users to buy items directly from their feed or Stories with the tap of a link, without ever having to leave the app. It’s a great, cost-effective way for businesses and brands to reach new audiences and increase sales! The easier it is for consumers to make a purchase, the more often they’ll indulge.

Instagram Shopping

Instagram Reels have been gaining in popularity over the past year and there are no signs of a slowdown ahead. This feature allows you to create short videos (under 15 seconds) and share them with your followers or anyone else who has the link.

Reels are another great way for businesses to interact with their audience all while building brand awareness and catching the attention of new potential customers.

Instagram Stories

In 2022, stories are going to continue growing as one of the most popular ways for people to connect on social media. They give people the opportunity to see behind the scenes of your business or brand.

Your followers can shop directly from your stories, participate in polls, ask questions, and you can repost your followers’ shout-outs. Best of all, they don’t take much work to execute because when it comes to Instagram stories, the more raw and real the better!

Social Justice

In 2022, social justice is going to continue to be a big topic on Instagram. People are increasingly using the platform to share their thoughts and opinions on social justice issues, and businesses are starting to take notice and participate. It’s important for any business that wants to stay relevant in 2022 to be aware of how their actions impact society at large and how they can relay that message.

Chronological Feeds Return

Another Instagram trend to watch out for in 2022 is the return of chronological feeds. After years of algorithmically sorted feeds, many people are starting to get tired of not being able to see all of the posts from their friends and followers. In December 2021, Instagram announced that it’s experimenting with a possible return to a chronological feed, with the option for users to determine whose posts are most relevant or important. This change would be welcomed by many users who have been vocal about their dislike for the current algorithm.

User-Generated Content

In 2022, social media users want reel content. Raw and uncut. A company can create their own page where users are encouraged to submit photos or videos which relate back in some form with what they’re selling – this could help resolve issues surrounding authenticity because people will be more inclined towards buying something if there’s an emotional link between both parties.

What better way to promote your brand than to have your loyal customers do it for you! Many brands are already utilizing this trend by reposting their followers’ photos on their own profiles with permission – which leads us to our next point!

Reposting Content from Your Followers

Reposting has really taken off over the past year and it will continue on the same path in 2022. The practice of reposting content created by your followers on your business account(s) allows businesses and brands to connect with customers while also showing appreciation for them at the same time!

Potential customers appreciate these kinds of unbiased reviews and shoutouts from people when deciding whether or not to make a purchase.

"Add Yours" Collaborative Albums

Falling in line with the user-generated content trend In 2022 comes collaborative albums. These are going to be all the rage on Instagram! These albums allow brands to create dedicated albums specifically for users to add their photos and videos to a collective album with others.

This is a great way for businesses to create user-generated content while also fostering community engagement. Plus, it’s a fun way for followers to interact with each other!


Love them or hate them, hashtags aren’t going anywhere! Hashtags have been around since 2011 when Twitter first introduced them and they’ve only become more popular over time. In 2022, they will still be one of the most effective ways for businesses to connect with potential customers on Instagram.

By using relevant hashtags in your posts, you can reach people who are interested in what you have to offer – no matter where they are in the world!

Replying With Reels

In 2022, Reels will be used more and more as a way for businesses to engage with their customers. This is because reels allow businesses an opportunity to get creative and show off what makes them unique! Businesses can also use reels to respond directly to customer questions or comments by creating a reel that addresses their concerns in real-time.

Carousel Posts

Carousel posts have been around for a long time but in 2022 they will become even more popular as Instagram increases their size limit from five to ten photos per post! This means that businesses can create longer stories using multiple images.

The ability to share up to three different perspectives on one topic allows companies to better connect with customers and potential customers alike. Not only that, it’s a fun way to switch up the aesthetic of your feed and show off your brand personality!

What Instagram Trends are You Looking Forward to?

Well, there you have it! The top Instagram trends to watch out for in 2022. Are you excited? We sure are!

And if you need help getting started with any of these trends, don’t hesitate to reach out to us. We would be more than happy to help you create content that will stand out from the crowd and drive results. Thanks for reading and we can’t wait to see what amazing things you achieve on Instagram in the coming year.