14 Hot Marketing Ideas to Keep Things Hot This Summer
Summertime is a great time to rev up your marketing efforts and increase your brand awareness. There are many summer-themed marketing ideas that you can use to get your customers engaged and get your business noticed.
In this blog post, we will discuss 10 hot marketing ideas that you can use to heat things up this summer!
14 Hot Marketing Ideas
#1 Create a Summer-Themed Contest
One great way to get your customers engaged and increase brand awareness is to create a summer-themed contest. You can offer prizes for the best summer photos, the most creative summer recipes, or anything else that you think would be fun and engaging for your customers. Be sure to promote your contest on social media and in your email marketing to get the word out.
#2 Capitalize on Summer Holidays
There are many key events and holidays during the summer that you can take advantage of to promote your business. Some examples include Father’s Day, Independence Day, and National Ice Cream Day. You can offer special discounts or promotions related to these events to attract attention from customers.
Some examples could include a “Dad’s Day Special” or a “Fourth of July Sale.” Be sure to plan ahead and have your marketing materials ready to go so you can take advantage of these opportunities when they arise.
#3 Update your Visuals
If your website or marketing materials are looking a little outdated, now is the perfect time to give them a refresh. Update your visuals to reflect the summer season by adding some bright colors or fun seasonal imagery. This will help capture attention and show customers that you are keeping up with the latest trends. Some trendy summer visual elements that you can use include palm trees, tropical flowers, and sunny beaches.
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#4 Get Involved in Local Summertime Events
There are often many local summertime events happening in communities all across the country. These can be a great opportunity to get involved and promote your business. You can set up a booth at a summer festival, sponsor a Little League team or golf tournament, or donate prizes for a raffle. These types of activities can help increase brand awareness and show customers that you are invested in the community.
#5 Offer Summertime Discounts
A great way to attract attention from potential customers is to offer discounts on your products or services during the summer months. You can promote these discounts on your website, social media, or through email marketing. Some examples of summertime discounts could include a “Summer Savings” or a “School’s Out” promotion.
#6 Create a Summer Playlist
If you have a brick-and-mortar store, or if you play music in your office, be sure to create a summer playlist to get everyone in the spirit. This can help improve customer experience and make your business stand out from the competition. You can even promote your playlist on social media or in your email marketing to give customers a taste of what they can expect when they visit your business throughout the summer.
#7 Give Away Summer-Themed Prizes
Everyone loves a good giveaway, so why not host one this summer? You can give away prizes that are related to the season, such as beach towels, sunglasses, picnic baskets or tickets to a summer concert.
#8 Don't Forget About Wedding Season
If you offer products or services that are related to weddings, then summer is the perfect time to promote your business. You can create special packages or promotions for couples who are planning their summer wedding. Be sure to advertise these deals on your website and in local wedding magazines or websites.
#9 Give your Ad Designs a Summer-time Theme
If you use online advertising to promote your business, be sure to update your ad designs with a summer-time theme. This will help capture attention and show customers that you are keeping up with the latest trends. You can use some of the same summer visuals that we mentioned earlier, such as palm trees, tropical flowers, or sunny beaches.
#10 It's Never too Soon to Start Back to School Shopping
Although it may seem early, now is the time to start promoting your back-to-school products and services. This is a major shopping season for many families, so you want to make sure that your business is top of mind. You can create special deals or promotions specifically for back-to-school shoppers.
#11 Bring Out the Summer Colors
Whether you’re updating your website, marketing materials, or even your office space, adding some summertime colors can help get everyone in the spirit. Some great summer colors to use include yellow, orange, pink, and green. Be sure to keep your brand colors in your design and pick summer colors that complement them!
#12 Seasonal CTA's
Make sure your call-to-action (CTA) buttons on your website and marketing materials reflect the season. For example, you can use a CTA that says “Book Your Summer Vacation” or “Get Ready for Back-to-School”. This will help grab attention and let customers know what type of action you want them to take.
#13 Temperature Based Sales
Another great summer marketing idea is to offer temperature-based sales. For example, you can offer a certain discount for every degree over 80 degrees. This type of promotion can be a great way to get people in the door (or online) and increase traffic to your business.
#14 Summer Photo Contest
Host a summer photo contest on social media and encourage your followers to share their photos of your products or services in use. This is a great way to engage with customers, generate user-generated content (UGC), and increase brand awareness. Be sure to promote the contest ahead of time and choose a prize that will encourage people to participate, such as a gift card to your store.
Need a Little Inspiration?
If you’re looking for some summer marketing ideas, we’ve got you covered!
Summer Slogans to Get You Motivated
- Make a splash
- Dive in
- Cool down
- Sweat it out
- Soak it up
- Shell yeah!
- Beach, please!
- Sun of a beach
- Sea you there
- Fun in the sun
- You make us melt
- Have a whale of a time
- Feeling fine in the sunshine
- Want s’more?
- Ocean breeze and mind at ease
- Water you up to
- You’re one in a melon
- Click to sea more
- Temperature’s rising and savings oversizing
- Fins and wins
- Look us up on your shell phone
- ’Tis the sea-sun
- Long time no sea
- Scream for ice cream
- Suns out buns out
20 Summer Hashtags for Social Media
Soak Up the Last Bit of Summer!
Summer is the perfect time to get creative with your marketing and really make your brand stand out. With so many people spending time outdoors and enjoying the warm weather, there are plenty of opportunities to reach a wide audience. From hosting a summer-themed event to giving away branded sunscreen, there are endless possibilities for promoting your business this season.
So take advantage of the long days and warm nights, and get started on planning your summer marketing strategy today! You’ll be glad you did when you see the results.