10 TikTok Content Ideas for Businesses
Let’s face it, TikTok is here to stay. Love it or hate it, the social media app is gaining in popularity every day. TikTok first launched in 2016, but it really started to take off in 2019. And it didn’t take long for businesses to start using TikTok as a marketing platform. And why wouldn’t they?
With over 1 billion monthly active users worldwide, it’s a great way to reach a large audience. If you’re a business owner, you can’t afford to ignore TikTok. The platform presents a unique opportunity to reach a large and engaged audience. But if you’re unsure how to tap into this golden opportunity in the market, you’re not alone. We are here to help!
Let’s dive into TikTok Marketing 101 and content ideas you can use right now.
TikTok 101
Before we get into the content ideas, let’s quickly go over the basics of TikTok. TikTok is a short-form, video-sharing app that allows users to create and share short videos, on any topic. There are a few different ways to create videos on TikTok. You can either record directly in the app, or upload videos from your camera roll. You’ll want to be sure to film in vertical mode, as all videos on TikTok are meant to be viewed that way.
Once you’ve recorded your video, you can then edit it using the app’s editing tools. You can add filters, music, text, and other effects to make your video more engaging.
10 TikTok Content Ideas
But what kind of content should you post on TikTok? If you’re struggling to come up with ideas, don’t worry. We’ve got you covered. Here are 10 TikTok content ideas to get you started that will get your business noticed:
#1 Product/Service Demonstrations
Showcase your products or services in action with a short demonstration video. This is an easy and fun way to show potential customers what your business has to offer.
If you offer a service, you could do a short video showing:
- What your service entails
- How your service can benefit potential customers
- A behind-the-scenes look at your service
- A day in the life of your business
If you have a physical product, you could do a short video showing:
- How to use your product
- How your product is made
- The benefits of using your product
- Creative uses for your product
- Close up views of your product
#2 Customer Testimonials
Customer testimonials are a great way to build trust and credibility with potential customers. Ask some of your satisfied customers if they would be willing to do a short video testimonial for your business.
There are a few different ways you could structure customer testimonials:
- A quick statement from the customer about their experience
- A before and after video showing the results of using your product or service
- A customer interview, where you ask them questions about their experience
- A day in the life video, following a customer as they use your product or service
Whatever approach you decide to take, be sure to keep the videos short and to the point.
#3 Employee Spotlight
Give your potential customers a behind-the-scenes look at your business with employee spotlight videos. You could feature a different employee in each video, and have them talk about their job, what they love about working for your company, and anything else they think would be interesting for potential customers to know. This is also a great way to highlight different departments of your company from shipping to customer service.
#4 Office/Workspace Tour
Give potential customers a tour of your office or workspace. This is a great way to show them where their product or service will be coming from and to give them a peek into the day-to-day operations of your business.
Be sure to include:
- A tour of your production area (if applicable)
- A look at your shipping and fulfillment process (if applicable)
- A tour of your office space
- Introductions to some of your employees
You could also do a series of videos, featuring different aspects of your business. For example, you could do a video tour of your office one week, and then do a video showcasing your production process the next week.
#5 Industry News
Keep your potential customers up-to-date on industry news with short video updates. This is a great way to show that you’re an authority in your field and to build trust with potential customers. This idea works great for any industry, whether you’re in the business of fashion, technology, or food.
Some things you could include in your industry news videos:
- The latest industry news
- Your thoughts on recent developments
- How these developments will affect your customers
- What you’re doing to stay ahead of the curve
#6 Answer Followers' Questions
Take to TikTok to answer any questions your followers may have about your product, service, or industry. This is a great way to build trust and credibility with potential customers, as well as show that you’re an expert in your field. Think of it as a video form of a Q&A. Take the questions you get asked the most and answer them in a short video.
This is also a great opportunity to show off your company’s personality. Be sure to keep your videos fun and engaging, and avoid sounding like a robot.
#7 Partner with Relevant Content Creators
One of the best ways to get your business noticed on TikTok is to partner with relevant content creators. This could be done in a number of ways, such as sponsoring a video, featuring a product in a video, or collaborating on a video.
This is a great way to reach a new audience that might not know about you and to get your product or service in front of potential customers. Just be sure to choose content creators that are a good fit for your brand, and that has an audience that would be interested in what you have to offer.
#8 Behind-The-Scenes Videos
Take your potential customers behind the scenes with videos that show them what goes into making your product or service. This is a great way to build trust and credibility, as well as show off your company’s personality. What does a day in the life of your company look like? What goes into making your product? How do you ship your product? These are all great questions to answer with behind-the-scenes videos.
#9 Share Your Story
Everyone loves a good story, so why not share yours? Videos are the perfect medium for telling your company’s story, and doing so can help you connect with potential customers on a more personal level. This is also a great way to show off your company’s personality and build trust with potential customers.
Your story doesn’t have to be long or complicated. It could be as simple as how you got started in your industry, or what inspired you to start your business. Whatever it is, make sure it’s something that will resonate with your audience.
#10: Launch New Products or Services
Got a new product or service you’re looking to launch? TikTok is the perfect platform to do it. Use videos to give potential customers a sneak peek of what’s to come, and get them excited about your new offering.
You could also use videos to announce any sales or discounts you’ll be offering on your new product or service. This is a great way to generate buzz and get people talking about your business.
Don't Wait-Try TikTok Today!
No matter what you think of TikTok, there’s no denying that it’s an extremely popular platform that you should be marketing on. The social media app has taken the world by storm, and it shows no signs of slowing down. Businesses have quickly caught on to the fact that TikTok presents a unique opportunity to reach a large and engaged audience.
If you’re looking to get in on the action, we’ve got you covered. Here’s everything you need to know about TikTok marketing, along with some great content ideas to get you started. So what are you waiting for? It’s time to jump on the TikTok bandwagon!
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