5 Steps to Finding Your Brand Voice

By finding your brand voice, you will be able to create a consistent and recognizable experience for your customers. They will know what to expect when they see your logo or hear your name, and this will help them feel confident in their purchase decisions.

10 New Packaging Design Trends in 2022

The packaging design industry is constantly changing. On the horizon, there are new trends that are expected to be big over the next five years – from flexible and edible packaging to technology-driven products. Here’s a look at ten of those hot trends!

The Importance of Understanding your Burn Rate

Achieving a positive net income is not an easy feat for startup companies, particularly in the early stages. To understand their performance and valuation, many businesses use burn rate as a key metric to track. Find out how it works here!

The Importance of Fonts + How to Create Your Own!

In this article, we will be discussing the importance of fonts and how you can create your own. Learn about serif/sans-serif, what brands are using which fonts for their logo and why it matters in terms of marketing.

What is a Brand Personality?

A brand personality helps you build relationships, likeability, and trust with your audience. Learn more about how to develop your brand’s personality here.