2022 Content Marketing Trends

The first half of 2022 has seen some big changes in the content marketing world. We’ve seen a rise in interactive content, video marketing, and brand storytelling. What will the second half of the year bring? In this blog post, we’ll take a look at some of the most popular content marketing trends that are expected to take off in the next six months.

Personalization

One trend that we’re seeing a lot of in the content marketing world right now and that will finish the year out strong is personalization. Consumers are tired of being bombarded with generic content that doesn’t speak to their specific needs. This is why more and more brands are starting to personalize their content in order to better connect with their target audience. You might be asking yourself, how is this accomplished? 

There are a few different ways that brands can personalize their content. One way is to use data collected from customers to create more targeted and relevant content. Another way to personalize content is to use platforms like Google’s AMP, which allows brands to deliver personalized content based on a user’s location and search history.

An example of a brand who’s rocking the personalization trend is Netflix. The streaming service uses data from its users to suggest shows and movies that they might like.

Interactive Content

If you thought interactive content was big at the beginning of 2022, just wait until you see what it does throughout the rest of the year. This year we’re going to see a rise in interactive content like never before. Why? Because consumers are craving more engagement from the brands they love.

Interactive content comes in many different forms. Some examples include quizzes, polls, surveys, infographics, and calculators. Brands can use this type of content to collect data about their target audience, increase web traffic, and boost conversions.

If you’re looking for some inspiration, check out how Sephora uses interactive content on their website. They have a quiz that helps users find the perfect foundation shade for their skin tone all while collecting important information about potential customers.

Video Marketing

It’s no secret that video is one of the most popular content formats right now. And it doesn’t look like that’s going to change anytime soon. In fact, it’s estimated that by the end of 2022,  82% of all internet traffic will be video.

There are many different types of videos that brands can use to connect with their target audience. Some popular examples include product videos, how-to videos, explainer videos, and testimonial videos. Video can be used across several different platforms like YouTube, Facebook, Instagram, and Snapchat.

You can also use video in your email marketing,  newsletters, on your website, and in blog posts.No matter what type of business you have, there’s a video format out there that will work for you.

Artificial Intelligence (AI)

If you thought personalization and interactive content were impressive, just wait until you see what AI can do for content marketing. AI is a game-changer when it comes to creating targeted and relevant content. This technology can help brands to automate their content marketing processes,  identify trends, and create more personalized content experiences for users, faster than ever before.

Of course there’s no replacement for the human touch when you want to create content that engages. There’s an art to good copy and it takes work and experience to hit the right tone and message, something that AI can’t do… yet.

Artificial Intelligence (AI) is set to become more sophisticated than ever before in copy creation. Over the past few years, Google has invested in techniques for natural language processing to improve its algorithms’ understanding of search queries.

The aim is to get better at understanding the user’s intention when they type in a query, and then provide them with the most relevant results. We can expect this technology to continue improving in accuracy and speed, which means that AI will be able to generate more targeted and relevant content for brands in a shorter amount of time.

User-Generated Content (UGC)

User-generated content is only rising in popularity and is a powerful marketing tool that can be used to increase brand awareness, build trust and credibility, and boost sales. This type of content is created by customers and it can come in the form of reviews, testimonials, social media posts, or even videos.

One of the best things about user-generated content is that it’s free. All you have to do is encourage your customers to create and share content about your brand. You can do this by offering incentives, like discounts or giveaways. Another great way to get UGC is to simply ask for it. You’d be surprised how willing people are to share their positive experiences. Social proof is a powerful thing.

While UGC can be a great asset to your content marketing strategy, it’s important to remember that you don’t have control over the quality or message of the content. That’s why it’s important to curate and monitor the UGC that is associated with your brand.

Voice Search Optimization

With the rise in popularity of voice-activated devices like Amazon Echo and Google Home, it’s no surprise that voice search is on the rise. In fact,  55% of teens and 41% of adults use voice search daily. And by 2022,  50% of all searches are expected to be done via voice. This means that if you want your content to be found, you need to optimize it for voice search. Voice search can be used for a variety of different tasks, like setting alarms, adding items to a shopping list, and of course, searching the internet.

When it comes to voice search optimization, there are a few things you need to keep in mind. First, you need to make sure that your website is mobile-friendly. This is because most voice searches are done on mobile devices. Second, you need to use natural language in your content. This means using long-tail keywords that are conversational and easy to understand.

Finally, you need to make sure your content is structured in an easily digestible way. This means using short paragraphs and bullet points. A brand who is slaying the voice search optimization game is Domino’s. They’ve created a voice-activated ordering system that allows customers to order pizza simply by asking Alexa.

Boost Your Content!

In order to stay ahead of the curve in content marketing, it’s important to be aware of the latest trends and changes. With so much new technology on the horizon, it can be hard to keep track of it all. That’s where we come in – we’ll be sure to keep you updated on all the latest changes as they happen.
So make sure to stay tuned for our future blog posts! If you need help creating graphics that are up-to-date with today’s trends, our team at NLC Creative can assist you. We have a wide range of services that will help your business stand out from the competition. Contact us today to learn more about how we can help!